I speak to authors regularly to help them organize their writing and create publishing plans that fit their goals and economic status. While one of the biggest barriers to self-publishing is usually funds, the second usually is lack of information or research. Traditional publishing is nice if you have the patience for it and don't mind letting someone else take over, but for those who like be in charge here are a few good reasons to self-publish, as well as some major…

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Building a social media network takes time, patience, and perseverance. The sooner you start social media activities, the better. Don’t wait for your book launch to begin to build a following! Successful social media campaigns happen 365 days a year; you never know when your outreach will lead to book sales, consulting offers, speaking opportunities, or new business endeavors.

Social media can be overwhelming, but it doesn’t have to be. You are not required to participate on every…

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Getting endorsements for your book from published authors or experts in your field is key to establishing your credibility, and we advise that authors start soliciting endorsements as soon as possible.

 

Benefits of endorsements:

• They lend credibility to your work
• They pump up your publicity
• Bookstore buyers consider them when deciding whether to place orders
• Consumers look at them when deciding whether to buy a…

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If you have adequately done your market research, you will already know which major publications your market reads. For example, if you are a business author, you know that your audience is likely subscribed to Forbes, Entrepreneur, Inc., or a similar publication. If you are working with a publicist, they will already have a list of contacts and their guidelines; if not, you will need to do some research in order to identify which reporter/editor would be the best contact and how to… Continue