Getting endorsements for your book from published authors or experts in your field is key to establishing your credibility, and we advise that authors start soliciting endorsements as soon as possible.

 

Benefits of endorsements:

• They lend credibility to your work
• They pump up your publicity
• Bookstore buyers consider them when deciding whether to place orders
• Consumers look at them when deciding whether to buy a…

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In order to efficiently reach a large number of people, you need to develop and leverage a network of contacts who will help you identify, build, and connect with your platform. These individuals include, but are not limited to:

• Publishing professionals (e.g., your editor, publicist, or agent)
• Booksellers in your genre
• Other writers
• Members of industry or trade organizations to which you belong
• Media personalities (e.g., reporters, radio hosts,…

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A client recently contacted me to discuss the problems they were having in growing their

business.…

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