Most people think that it is all about the “number of fans and followers” when it comes to social media.  I used to be one of these people!  The fact of the matter is that you can have 10,000 fans on Facebook and at the end of the day if there is no activity, engagement and conversions, the fact that you have 10,000 fans is absolutely pointless!  Think about this: have you ever gone to a Facebook Fan Page (you will after reading this) and right in the cover page area next to the number of likes it says “talking about this.”  While the number of fans might be like 1,500 the number of people “talking about this” says 2!  That isn’t good and may be an indicator of many things that I won’t go in to on this post!

If you are seriously looking to leverage sites like Facebook into your business and marketing strategy, it is going to take a lot more than fan count!  It will also take staying abreast of the rules and regulations that are constantly changing and directly impacting your effectiveness. There are so many new rules on Facebook that it can seem unbearable at times to properly leverage Facebook into a business and marketing strategy effectively! Have you ever wondered why hardly anybody ever comments on your posts, likes your posts, etc.? Maybe it is because they never see your posts! Hhhmmmmm. Yes, that is right!

Your EdgeRank has a lot to do with this factor and in a nutshell, your EdgeRank is your key to success on Facebook. Facebook uses the EdgeRank to rank every edge, or potential story for each user. Facebook then displays the edges with the top scores in the Newsfeed, with the highest scoring edge at the top, followed by the second highest, then the third highest, etc. Edges that don’t make the cut are withheld from the Newsfeed. Pages with high EdgeRank Scores will be more likely to show up in the news feed than Pages with low EdgeRank Scores which may explain why you have no comments, likes or shares on posts.

So how do you boost your EdgeRank to get more play on Facebook?  Here are a few tips to that will surely give you a boost and turn your page into an engagement page versus a page that only you are on without an audience! Ouch!

1. Ask Questions. Asking questions is a sure fire way to make people engage with you on your page. Odds are that “somebody” will answer you. Ask, Seek, Knock!!!
2. Ask for Likes! Be direct…”like this if you are a single mom or dad who works their butt off.” Odds are that there will be people that can relate on this level.
3. Post Photo’s. Posting photo’s that are eye catching and that people can relate to will typically make people like and even sometimes share.
4. Post Daily. You have to be present and active.  This helps to boost your EdgeRank.  The key is to remember to “engage” and as you post daily, aim for getting at least 1 like, comment or share to each piece of content that you post.
5. Post Value.  Posting content that people can benefit from is always a win-win assuming that your fans are people that are genuinely interested in the value that you provide. People appreciate posts that are informational and beneficial.  I’m not saying to be Serious Sammy all of the time, but most of the time you want to post value on your business page!
6. Like, Post and Share Other People’s Posts. They will more than likely return the favor.  The Law or Reciprocity at work!

These are just a few tips to begin the process of increasing your EdgeRank.  You should also make a point of checking your EdgeRank today by visiting www.edgerankchecker.com and then you will know where you stand and will have something to measure your future results by!

To Your Facebook Growth and Business Success,

P.S. – Want to learn how to get shares,  Retweets, Comments, Likes, etc. on Every Piece of Content You Create,  ALL On Auto-Pilot and for FREE? Click Here Now.

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