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Early this week I have the please of having fellow MyBBWO member Tamara Garrison-Thomas be a guest blogger on my blog.
Even though it goes unnoticed, cold calling is probably the most effective way to grow your business. Believe it or not, cold calling is a part of business development. Steve Richard shares in his blog, ‘Outbound Prospecting The Cold Calling Tactic That Works’ that 71% of sales reps stated that most of their best deals came from self-generated outbound efforts. “Successful businesses do not sit back and wait for the phone to ring or marketing leads to fall in their laps. They proactively make business happen. The fact is outbound prospecting (a.k.a. cold calling or warm calling) is one well-kept secret to 21st century business growth, especially for B2B service and technology companies” (Steve Richard).
If you are still skeptical about cold calling, check out Diane’s story. She’s a mother of 3, divorcee that was fired from 3 corporate jobs. She used cold calling as a method to not only find a job but to build a successful consulting business. You could also check out my friend, Melissa Taft who fell ill when starting her network marketing business. She used cold calling as a method to build her network marketing business because she couldn’t go out and prospect. She is now in one of the top levels of the company and a motivating leader. So, how can cold calling help your business grow? Like in these stories cold calling can help strengthen your ‘sales skills’, get new customers, thus getting more business, and gets the word out about your company. The following 8 tips will help you further realize how effective good cold calling can be for your business and help you set up a system.
Tip #1: Research your target market.
Make sure you research the market you are interested in calling. Do market research (or Google it! Save yourself some time and see what others have done already.) Find out as much as you can about the types of people or companies you’re trying to reach. Will there be secretaries or employees answering the phone? Does the phone call go directly to the owner? What do these companies need that you can offer them?
Thanks Tamara for sharing your knowledge with my readers.
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