If you haven’t received the kind of media attention you’re looking for, it may be because you don’t pass the “so what” test.  What is that?  The “so what” test gives potential clients and customers a valid reason as to why they should care about you, your business and your message.

When you’re competing for the media spotlight, you must keep in mind that there are probably hundreds of people who do what you do.  Before you rise to the top, you should ask yourself the following questions:

So what sets you apart from others doing the same thing?

So what makes you special? 

So what benefit does the audience get by hearing your message?

So what impact will you have on the community at-large?

So what call to action do you offer that’s creative or unique?

So what’s your public service all about?

Media interviews can be as much or as little as you make them.  To get started on your media adventure, pick up a copy of my BAMedia Directory, a comprehensive Directory of media contacts nationwide: BAMedia Directory