Black Business Women Online
A Social Network for Women in Business, Women Entrepreneurs, and Bloggers
Why this Economy is exactly what you need??!!
Why this economy is just what you need?
Being a winner takes practice and the only way to truly test your skills is to have some adversity.
I know I know you say but Richelle, did it have to be this bad. The answer is YES. My friend Debbi Somers and I chat about this often. A little background, Debbi owns Somers Furniture which has morphed from a convention rental company to events rental, custom furniture manufacturer for all of the hot spots in Vegas. Debbi's business generates close to $5million in sales every year. Not by accident! She says, Richelle, I have had to re-invent myself 4 times in the last 19 years. There were several years that I did not take a salary in order to keep my good employees and keep cash flow going but I work better in times of struggle.
Instead of taking lots of vacations, I work on the business 24/7. I am up thinking of what next.
That is the piece that is missing from many of the struggling businesses right now – the What Next factor.
Bill Glazer is president of Glazer Kennedy Insider’s Circle and his formula for a successful business includes the WN, which is What Next. This should be an on going process so that during times of struggle, you have a back up plan.
Instead of thinking about what is wrong with the economy, your mind should shift to what is wrong with your business.
Why are your customers not coming back?
Why was your service the first service cut in a weak economy?
What are people spending money on right now?
The answer to question number 1 is usually, because you forgot to keep in touch with your customers. You only communicated with them when you got around to it and to only ask them for money. You forgot to have a real relationship with constant dialog and working together.
The answer to number 2 – you took anyone who would buy, instead of focusing on clients who are more geared to the affluent who still have equity in their homes, who still have a safety net, who are not price shoppers.
The answer to number 3 – the mall was full when I went to vote, with lots of bags and packages, people are buying. Marketing to the affluent is your safeguard against what is going on in this economy. They understand a bargain, they are looking for great deals. Be sure that you are able to provide them.
If you are struggling to build your business, not coming up with ideas during this recession - join us in the Women of Color Coaching Program.
www.womenofcolorcoach.org to download the application!
Being a winner takes practice and the only way to truly test your skills is to have some adversity.
I know I know you say but Richelle, did it have to be this bad. The answer is YES. My friend Debbi Somers and I chat about this often. A little background, Debbi owns Somers Furniture which has morphed from a convention rental company to events rental, custom furniture manufacturer for all of the hot spots in Vegas. Debbi's business generates close to $5million in sales every year. Not by accident! She says, Richelle, I have had to re-invent myself 4 times in the last 19 years. There were several years that I did not take a salary in order to keep my good employees and keep cash flow going but I work better in times of struggle.
Instead of taking lots of vacations, I work on the business 24/7. I am up thinking of what next.
That is the piece that is missing from many of the struggling businesses right now – the What Next factor.
Bill Glazer is president of Glazer Kennedy Insider’s Circle and his formula for a successful business includes the WN, which is What Next. This should be an on going process so that during times of struggle, you have a back up plan.
Instead of thinking about what is wrong with the economy, your mind should shift to what is wrong with your business.
Why are your customers not coming back?
Why was your service the first service cut in a weak economy?
What are people spending money on right now?
The answer to question number 1 is usually, because you forgot to keep in touch with your customers. You only communicated with them when you got around to it and to only ask them for money. You forgot to have a real relationship with constant dialog and working together.
The answer to number 2 – you took anyone who would buy, instead of focusing on clients who are more geared to the affluent who still have equity in their homes, who still have a safety net, who are not price shoppers.
The answer to number 3 – the mall was full when I went to vote, with lots of bags and packages, people are buying. Marketing to the affluent is your safeguard against what is going on in this economy. They understand a bargain, they are looking for great deals. Be sure that you are able to provide them.
If you are struggling to build your business, not coming up with ideas during this recession - join us in the Women of Color Coaching Program.
www.womenofcolorcoach.org to download the application!
Add a Comment
-
Comment by Anna D. Banks on March 3, 2009 at 1:43pm -
If you knew that at the end of this week, you had an extra $300 waiting for you, would that make your life any easier? Did you know that at will you can easily produce an extra $300 and more from your computer each week? I am sure that would give you the comfort you need to pay your bills, enjoy the simple things in life, travel, and even get your online business started off with some money to invest.
I will tell you the biggest thing that holds people back from really seriously making money online is a worry about money. People worry that they don’t have enough money to get started on serious projects, and so they never move forward, or they are so worried about bills piling up that they are too stressed to run a business.
Luckily, there is a solution to those money problems, and that solution is Rapid Cash Marketing put together by Jeff Wellman, Dixie Brown, and Paul Counts. This marketing trio has figured it out, and is ready to help you make the money you need fast!
Find out more about this new system. click here.
If you are like most people you need the money today and not 30 days from now, but right now. That is what this system actually teaches. It takes you through several special and proven systems that are designed to help you realize a fast payday. One of the students of this program has even started turning these techniques into an entire business!
Find out more about this new system. click here.
TO your Rapid Cash Success
Anna D. Banks
PS: It is time that you quit stressing about money and take action ...
-
Comment by Richelle Shaw on February 23, 2009 at 5:54pm -
Since we are all in agreement... tell me how you are doing it in your business. I am writing an article and would like to use your businesses as an example!
Look forward to hearing from you soon
-
Comment by LaKeisha Hankins on February 23, 2009 at 1:50am -
I agree communication is the key and building a relationship. You have to listen to your clients and see what it is they want.
-
Comment by TotallyLess.com on November 23, 2008 at 9:49pm -
Hello, Richelle. I'm looking forward, to learning all there is to know, about getting customers to return. Because so far it's been hard. Thank You, so much.
Advertisement
Advertisement
The BGC Ad Network
BBWO Radio
What's New Women ...
© 2013 Created by LaShanda Henry.
Powered by
You need to be a member of Black Business Women Online to add comments!
Join Black Business Women Online