What's the key to becoming a likeable and buy-able brand?
I'd say it's to get good at content marketing. Content marketing is all about creating interesting, high value, share-worthy content that makes people crave you as a resource and a choice provider for solving their pain.
But, you are a solo entrepreneur with limited resources, trying to get your audience to notice you amid an ocean of information available to them online.
Not only do you have to compete with the blogs and social media musings of competitors, you have to conquer their ADD over their umbilical smart phones, and iPads.
And, although you are offering all kinds of FREE stuff, it seems as if you can't pay people to sign up for it, let alone pay for any product or service you have to offer.
What gives?
How can you grab your target customer's attention to even begin to build a relationship when they are so distracted and guarded?
There's no doubt marketing and promoting your business in the digital age has become more challenging. But, sometimes you have to revert to old tactics to make yourself stand out as the new and better choice.
Here are 3 simple, yet powerful ways to win the famous know, like and trust contest and become the provider of choice for your target audience:
- Be Creative & Innovative: Part of the reason people are hitting the ignore button, is that everyone is doing and saying the same things in the same way. Cookie cutter marketing has made us immune to hearing blatant and bland attempts to entice our business. Excite, shock or surprise your audience. Look for innovative and creative ways to get your message in front of your audience.
- Educate: Don't just tell your audience they need your products and services. Show them why they need it and how having it will make their life or business better. That means…you guessed it, taking time to craft valuable content that helps them understand how various aspects of your solutions work to make their lives better. Be careful to be helpful here and not all "salesy". Your #1 goal here is to be a helpful and trusted resource.
- Build Relationship: Most businesses large and small focus on getting customers to come to them. Make a commitment to find your prospects and get to know them. Create an incentive program to inspire conversation. Show them you are willing to invest in them in the same way you want them to invest in you.
Case Study: The Apple Store is a great example of a company that leverages all three of these elements successfully. Go to any Apple Store and you can not only buy a product, but an associate will take the time to teach you how to use it. This model is creative, educational and builds good customer relations while inspiring customer loyalty.
Take Away: Success begins with taking action. Create a 3 step strategy for incorporating the above 3 elements in your marketing. Take some time to examine what others are doing and find gaps you can fill to do it better.
Share Your Thoughts! What are your tips on how we can create a that provides a unique experience that builds a likeable and buy-able relationship with our target customers?
