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Online Promotion Plan

For the next few months this column will be dedicated to the newly published author. It will offer tips to help you promote your new book.

I can’t promise you a bestselling book, but I can promise you ways to get your name and book in front of readers.

As a new writer your time is very precious so you don’t want to wait to the last minute to try to come up with a promotion plan. I suggest you start planning six months before the release. This will give you a chance to do a little at a time and you won’t feel overwhelmed.

Take a moment to answer these questions and you will be on your way to creating your online promotion plan.

1. Is your book release or information about your book included in your email signature?

2. Do you own a site or blog?

3. Have you researched the sites/blogs that promote your genre?

4. Have you made of list of sites/blogs to introduce yourself to?

5. Have you written your introduction letter?

6. Have you sent out your letters to the sites/blogs?

7. Have you researched the online radio shows that promote your genre?

8. Have you created your list of online radio shows you want to be on?

9. Have you sent out your letters to the online radio shows?

10. Have you created at least five articles that focus on your books’ theme?

11. Have you researched forums that promote your genre?

12. Have you created your list of forums you want to be on?

13. Have you sent out letters to the forums?

14. Have you researched the online book clubs?

15. Have you created a list of online book clubs that promote your genre?

16. Have you sent out letters of intro?

17. Have you scheduled chats or skype chats?

18. Have you researched the online magazines that promote your genre?

19. Have you created a list of online magazines you want to be featured in?

20. Have you requested interviews from these magazines?

21. Have you researched their advertisement prices?

22. Have you created a budget for your online promotion?

23. Have you scheduled your online advertisement?

24. Have you decided if you would do a blog tour?

25. If yes, have you set up the blog tour?

Next month we will break down these questions to get you started on creating your plan.

Can’t wait to next month, contact me –sormag@yahoo.com I’m available for private online promotion coaching.

LaShaunda is the creator of SORMAG – Shades Of Romance Magazine. She has 11 years of experience on online promotion, most she learned from trial and error. She has taught workshops on online promotion and is available for private online promotion coaching.
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graphorange-300x221.jpg?width=300Sticky notes are not the best way to keep track of a prospect you need to call. There is a better way - thankfully. It's called a CRM.

A CRM is a sales and marketing term for "customer relationship management". It's a system to keep track of important information about your clients, customers, sales prospects and a way to centralize your business communications and resources.

I love technology. You may already know that from some of the resources I share. But I really didn't discover the power of a CRM until I started realizing that I had too much paperwork floating around with my client's notes, names of people I needed to follow up with, and even keeping track of any missing payments to my client accounts.

So here are some benefits of using a CRM:

  • Organizes your business records
  • Creates a safeguard of all your key contacts
  • Automates your appointments
  • Helps you develop a "pipeline", which is the path you work each client or prospect through to work with you
  • Gives you an easier way to pay attention to your customers
  • Makes it easy for people to pay you
These are just a few of the things that I've learned a CRM can do for my business. And when you're a solopreneur, it helps to make your workflow as simple as possible.

Need a few ideas on CRMs to try?

I'm developing a video kit to help you use the simple, slick system I use, but for now here are some recommendations you can look into: www.CapsuleCRM.com, www.HighRiseHQ.com, www.BigContacts.com, www.SalesForce.com.

Try one and let me know what you think in the comments below!

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist specializing in showing coaches, consultants and freelancers how to spend more time making money with simple, yet profitable marketing systems. Her company Be Promotable provides clients with fresh actionable strategies and virtual resources to promote their businesses as power players in their market. Claim your instant access to a free 10 part ecourse, 10 Ways To Grow Your List at: www.bepromotable.com.
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Online Promotion Plan Part II

Online Promotion Plan Part II

Last month, I asked had you started your online promotion plan. I know you’ve sat down and answered all the questions and now you’re ready to start setting up your plan.

Let’s get to the fun part, making sense of all the questions you answered.

1. Is your book release or information about your book included in your email signature?

Why is this important? Your email is something you use on a daily basis. This is the best form of free promotion you can have. You can be creative with it and you can change it up daily or weekly.

I will admit I’ve met many authors because of their email signatures. They announced their new book and that was all I needed to introduce myself to them.

The next step you want to take is to create a signature line for when you send out emails. You want the reader to take notice and hopefully click on the link and find out more about you.

What is a signature?

A signature is a mini bio. I've seen some introduce the author, some introduce a book, and some introduce a site. Only you can determine what you want on your signature.

 

Here's mine for SORMAG

LaShaunda C. Hoffman
Shades Of Romance Magazine Publisher
http://www.sormag.blogspot.com/



Sample Writer's signature

Shelia M Goss
http://www.sheliagoss.com/

Delilah & Savannah's Curse - IN STORES NOW

“Savannah’s Curse is an action- packed mystery with unexpected culprits. Sheila M. Goss brings readers a new side of her talent by entering a different genre. It is suspenseful with twists and turns that will keep readers turning pages. I recommend this book to others.” ~ Teresa Beasley, APOOO Book Club

There are a few rules when it comes to signatures, where you send them. If you're sending out an email to someone and not a list or forum, you're free to have as long of a signature as you like.

If you're sending a message to a list or forum, you have to make sure you know what their policy is on signatures. Some lists don't like a lot of promotion and will block your message or delete it if they think you're doing too much promotion.

I recommend keeping your signature to four lines. This gives you enough space to play with and most links and forums will give you that many lines.

For your signature you'll want:

Name
Title of Book
Date of release
Website link (or 25 word or less blurb)

If you can html your signature, add a little color and hyper link your site, so the reader can click on and see your book or site.

Most email systems let you add signatures to your out going mail. Check out the options for your email.


See that wasn’t so hard. Your first question answered and you ready to start promoting.

Show us your email signature, leave your signature in our comment section.


Next month we will break down more of these questions to get you started on creating your plan.

Can’t wait to next month, contact me –sormag@yahoo.com. I’m available for private online promotion coaching.

 

LaShaunda is the creator of SORMAG – Shades Of Romance Magazine. She has 11 years of experience on online promotion, most she learned from trial and error. She has taught workshops on online promotion and is available for private online promotion coaching.

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Are You At Risk Of Being Exposed?

This morning I was awakened way before my scheduled interruption. It was about 4 o'clock AM. After tossing and turning, I was unable to go back to sleep. So me being the person that I am filled with such "bright" ideas, I made the decision to go to the gym. A decision that I have not made in a very, very long time, but this morning I persuaded myself.

 

While at the Gym, I was exposed......exposed to the treadmill, exposed to the elliptical machine, the ab machine, weights, etc.... Well you get the picture, right?

 

So my question to you today is; Are you at risk of being exposed?

 

For most of us it is a daunting task to allow ourselves to step outside of our comfort zones. We spend countless hours repeating our same habits and rituals and it doesn't even cross our minds to try something different. Last night after teaching my third class in a three part series, during my Q&A session, several of my students began to share things about themselves and their experiences.

 

Let me first tell you that my classes are always very diverse. I have all races as well as various types of industries that attend the sessions. During an attempt to better explain his point, one of my students, used the analogy of scuba diving. Immediately other students in my class began to cut in and let him know that they could not relate to what he was talking about. I myself, could not relate either because I have never been scuba diving. I have never been "exposed" to it.  My lack of exposure is based solely on my lack of interest in the sport and not in my lack of ways of exposure.  Sure, I have many friends that take part in the sport on a regular basis, but because it does not interest me....I do not participate.

 

For the things in life that truly interest me, I have made it a point and a goal to gain as much exposure to them as possible.  It may be by way of surfing the internet, reading books, taking classes, etc.  By any means necessary, I have decided that I will be exposed to the things that interest me most. Your source exposure depends heavily upon you and your actions.

 

Now for many, they have interests that they have not even begun to act upon even though a way of exposure is directly put into their paths.  It's easy to find an excuse or a way to remain in the same position rather than to step out of the comfort zone and change lanes.  It's time to release yourself of your fears and allow yourself to be exposed.

 

The time for change is now.  Change doesn't happen until you make the decision to change and exhort the energy needed to make it happen.  Stop using the same old habits to try and make a new ending.  It is not going to happen.  You must travel a new route on your path to a new ending. 

 

Here's a few tips; on your way home from work, try another route.  You may discover that it may get you there quicker.  If you are used to wearing a certain color palette, switch to one that you have been afraid to try.  You may discover that those colors accent you alot better than the ones you've been comfortable with in the past.  If you and your family don't all sit down to eat dinner at the same time, try to set a time and a place for everyone to sit down and eat together for a couple of days out of the week.  You may discover some things about each other that you did not know. If you don't go outside of a 10 mile radius of your home for your regular errands and leisure... try going at least past a 20 mile radius... you may find a new restaurant or store that you can now call your favorite.  I'm sure that you get my point.

 

Stop being afraid of being exposed to bigger and better things.  Step outside of your comfort zone.  Open yourself up to view the world in a different light.  They say that you don't miss anything that you never had...but I beg to differ.  It is definitely possible to miss out on the finer things in life because you are too afraid to branch out and take advantage of what this world has to offer. 

 

Open yourself up to being exposed....

 

Visit my BLOG for more tips and inspiration.

 

Randa Johnson

"Helping You Brand the Best You"

http://www.randajohnson.com/

10743765665?profile=original
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Unique Body Blends

I make quality bath and body products at affordable prices! Natural Lotions, Hand Scrubs, Body Butter, Soy Soap, Bath Salts, Soy Tarts for burning and many more are available at my website at http://www.uniquebodyblends.com.

 

I am so sure that you will like our products that we are giving away FREE SAMPLES, all you pay is shipping.  Go to http://bitly.com/feL3ss  for more info.  

 

Happy Shopping!!

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iStock_000007606415XSmall-150x150.jpg?width=150I had a dream last night. In the dream I invested in some type of postal supplies shop - you know, like the ones you see on every corner now? This guy from an office next door kept coming in to say he was there to help me. Seemed like a nice enough man. At first, he offered to lay a customized floor tile that looked like a stamp for me in front of the counter. He described how it would have my initials, my favorite colors, and it would really light up the place. I was convinced and I said, "sure, that would be nice". Then after he put it in and I realized it wasn't just one tile, it was half the floor. Cha-ching.

Next, he came in and offered to change the locks on my door. I said, "yes, that's probably a good idea". And of course, he upgraded the entire door. Cha-ching...again. After a series of these offers, I realized I'd drawn up quite a bill. That's when I finally sat down to look at the total costs of my initial investment, the add-ons, and the history of success the shop had before me. Guess what? The previous owner sold it because she hadn't made a profit.

It was a pretty dismal outlook. I had the same dream at least once more the same night. It was like I had to go through it all over again, even knowing what the end would be. Then I woke up.

I realized that this was a pretty accurate picture of some decisions I've made before as a business owner. Not researching the so-called investment first, saying yes to everything that looks short-term shiny, looking at the total profit/loss picture only after I've spent all the money...

Notice I didn't say anything about "adding value" or "profit generating" decisions? What investments are you making in yourself and in your business that will add long-term value and generate profit? Got the wake up call yet?

 

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith of Be Promotable is a premier personal branding & marketing coach. Her creative genius has unlocked the potential of many women solopreneurs, helping them to reinvent themselves as power players in their startup business. Claim your free instant access to a free video download, 5 Secrets to Developing Your Unique Brand Proposition at: www.bepromotable.com.

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Turn your knowledge into profits and activate your magnetic
CASH flow force so you can manifest your best year ever!

 

Do you feel that everybody else has an innate ability 
to make money via their knowledge or passion but you? 

Do you play small and feel that you don't know enough to command an 
investment in your offerings? 

How many opportunities have you missed due to low self esteem or lack of 
confidence in your abilities? 

Do you spend endless nights comparing yourself to others? 

Want to monetize what you know but don't have a clue where to begin? 

Tired of the hype and ready for the support you need that 
will guide you and empower you to manifest a new 
healthier, fabulous you inside/out? 

I have a solution for you!! 

 

It's time you started monetizing your knowledge and making available the solutions you have

for your identified target market and even deeper your niche (those whom you serve).

 

Click here to secure your seat now! 

"Give me just 45 minutes 
and I'll share with you secrets to 
turning your knowledge into 
profits so you can activate 
your magnetic cash flow 
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You'll also embark on a journey 
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Transformation, manifest as the unstoppable 
irresistable woman you were meant to be 
with laser focus, an EMPOWERED mindset 
and live an Authentically Brilliant 
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When: Thursday March 16 at 1:00 PM PST, 4:00 PM EST 
This week's topic: Turn your knowledge into profits and activate your magnetic cash flow force! 
Can't take the call? The audio replay will be available to all registrants 

Cost: None

Click here to secure your seat now!

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What Is Your God Given Talent?

I had my hand in many of business opportunities , but this one is a keeper. You have to love what you do in order to do it well. Through the year's of giving advice and word's of inspiration that encouraged and helped family and friends to take their business to the next level I knew this was my God given talent .
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Got Swag? 7 Steps to Social Media SWAG by Pam Perry

 

 

You’ve heard the term swag lately. Someone may say, “I like your swag” or “He’s got swag!” And although you may not find this popular term in Merriam-Webster’s version of the dictionary, it is used worldwide by teens, recording artists, TV critics and most importantly for your sake… social media!

 

I know, I know. Before you tell me how you don’t know how to tweet and have no desire to tweet, twit, or Facebook, for that matter, let me let you in on a secret. Social media can be your business’ ticket to success. Don’t believe me? I’ll prove it to you.

Swag is a term used to describe someone’s style, personality, the way they carry themselves, and their level of confidence. It’s a person’s walk, their talk. It’s their attitude, but in a good way! We’ve all got some level of swag… well, some more than others. But after reading the following, I challenge you to ‘get your swag on’ and make social media work for you.

 



Step 1

Don’t Hate on the Competition Just Yet…

            In any business, the goal is usually to beat the competitor. But in order to beat the competition, you have to know what they are doing and what makes them a competitor. If they are still in the game, they have to be doing something right. So you need to watch, look and listen at what is going on around you. Put your head in the game! Take inventory of where you are right now and where you want to go from here.

            For example, when you read a blog, you are studying your competition. And after you read so many blogs, you’ll not only be motivated to start your own, but you’ll know what to say, how to say it and who is listening. Read the responses to the blogs as well. This lets you know what your target audience is saying, which allows you to tailor your own blog to those respondents.

            Though many like to think so, social media is not a magic lamp where you can rub it, and out comes a genie. It is just another spoke in the wheel for your overall marketing plan. The social media outlet door is wide open for you and the rest of the world to see, free of charge! So no longer do you have to play detective and act like a secret shopper to find out the best strategies of your competitors. Their marketing strategies have just become an open book. Read their tweets. Follow their Facebook posts. Find out who your top three competitors are and simply sit back and watch, look and listen. Then determine your own personal goals you want to achieve through social media.

            Social media is more than an outlet to just post pictures and ‘like’ someone’s status. It’s essentially free advertisement. Let’s say that I have a client who has an article about them written in Essence or Ebony. They can then repost that article into a blog site, or even add a link to the article on their Facebook profile. So this not only allows the readers of these publications to read the article, but all of this person’s ‘friends’ and ‘followers’ also learn of the success. If someone is featured on The View or Oprah, they can obtain a copy of it from the TV station, upload it to YouTube, and then repost to whatever other social media sites they choose. So while your friends or family may not have picked up the latest issue of Essence and didn’t get to watch you on The View, they are sure to see it when you post it on your public social networking profile.

            Watch, look and listen. The competitor didn’t become a competitor by doing something wrong. They have to be doing something right. Find out what it is and make it work for you. While watching the competition, you purposely position yourself to attract your target audience as well.       

 
 


Step 2

Make Digital Footprints in the Sand

          Who are you? What do you do? What do you specialize in? These are all vital questions to ask when it comes to branding yourself in the social media. Make sure that wherever you go, with every digital footprint you make, that your brand is the same. Be consistent. Don’t create a brand for encouragement and inspiration, but post negative, depressing updates on your Facebook and Twitter profiles. This contradicts your ultimate branding of being one who encourages and inspires. Your Twitter and Facebook page should match your professional website. Your website should match your fan page. Your fan page should match your YouTube videos. And so on…

            Don’t confuse people. They need to see your brand and instantly know who you are and what you stand for. Take Coach for example. The Facebook page and website for Coach products should reflect the same brand. And because of the reputation Coach has built, when you see a product, you can immediately tell if it is created by Coach. The same should ring true of your brand.

            In this digital age, people have ADD. You have to capture their attention within a split second or you could lose them forever. However, if you have successfully branded yourself, they will recognize you and feel comfortable with whatever product you are promoting. There’s a certain comfort level people search for in brands. For example, if you visit Paris, but aren’t familiar with the restaurants, and you see the golden arches, you will more than likely eat at McDonald’s. You already know what their food tastes like and you feel comfortable with the brand. The same is true of Starbuck’s. When you visit a Starbuck’s, you expect a certain level of quality and great atmosphere, no matter the location.

            It’s not just the brand; it’s the logo. That logo signifies everything that is behind the brand. The time you’ve invested. The information you’ve shared. The trust you’ve built. The logo is a culmination of everything you’ve done for people to notice you, know you, understand you, and recognize your brand ultimately. It is the promise to your customers.

            Confusion destroys your brand. The equity and time you put into building your brand can be destroyed overnight by you simply doing something different and offbeat. Be known as an expert for whatever it is that you do. If you’re in business, your goal is to provide customers with your area of expertise. But it’s up to you to make sure you are known for just that. Share, don’t sell, information to your customers so that they not only come to know you as an expert, but they trust you. So as you make your digital footprints in the sand, make sure your brand tracks look identical to the ones you have made before!


 

 

Step 3

Content is King (Marketing is Queen)

          People don’t follow a good salesperson. They follow good content. That’s one of the ways people will get to know you, by the content you offer and the value of it. In order to create valuable content, you must research keywords. Search for certain keywords and brand your content so that it contains those keywords. This will allow you to receive numerous hits without a potential customer ever knowing your name.

            For example, if someone is searching for Pam Perry, they may use keywords such as PR coach, PR guru, ministry marketing, and so on. When someone enters any of these keywords, my website, blog or even my Facebook page should come up in the search results page. The ultimate goal is to be the first or second result on the search results page. If you come in any other place below that, you risk the user entering new search keywords, which may not be tagged for your business. Whether it’s a list of things to do (or not to do) or top ten tips, provide good, valuable content so that there is no question that you know what you are talking about.

            A good resource to use when trying to determine keywords is Adwords.google.com. This tool not only allows you to enter keywords, but if you click Get Keyword Ideas, it will provide you with other keywords to use. Use these keywords in your blogs, eblasts, social media profiles and of course, your website. But even with keywords, if you have a similar name, like Jessica Jones, you want to make sure you are posting enough valuable content on the Internet so that you come up first in a person’s search results. Even though the other Jessica Jones in the world may have nothing more than a Facebook page, you don’t want customers to confuse the two. You have to constantly be active online. People love people that provide information for free. For example, author Seth Godin provided his entire book for free as an eBook before he released the hardcover copy. Because so many loved the electronic version of the book, they purchased a hard copy of the book once it was released, making it a New York Times Bestseller.

            You can’t give away too much content. If it genuinely came from you, there is more from where that came from. With every article you write, every video you post, and every status you update, you throw more content out onto the web to brand you all the more. The more content you share, the more people come to recognize you as an expert and will realize the value of your information and ultimately, support your business.


 

 

Step 4

Are You Engaged?

            Now, I’m not talking about the engagement where you get a ring and start planning a wedding for months down the line. I’m referring to interacting with others online. It doesn’t matter that you and I talk; we have to engage with others online. Create a community for isolated conversations to take place. Twitter actually uses hash tags, such as #GrammyAwards2011, which allows you to converse with all users who may be watching the Grammy Awards at the time. It’s all about engaging and establishing relationships. It’s not always about selling and marketing. Sometimes, you have to build up a group of ‘followers’ first.

            Take Facebook for example. That’s great that someone wants to become your ‘friend’. But if you never engage them, and they don’t visit your page on a regular basis, what’s the point? How does this help your business? But also realize that while someone may not visibly engage on your page on a regular basis, they may still be watching you. They may still be taking all of the information you post into account, without ever saying a word to you about it. Personally, 90% of my clientele comes from online. I never know who is watching me. All of a sudden, I get checks for thousands of dollars from people that have been watching me for three or four months and appreciate the information I have shared.

            I love this information age we are in. I’m like a kid in a candy store. While others feel overwhelmed by too much information, I consume myself in it. It’s what I’ve done all of my life. I reported information in high school, college, and even once I was out of school. It comes naturally for me. I’m always sending an eblast, conducting a conference call, tweeting a valuable website for authors, or even posting a video on YouTube of me speaking at a recent conference.

 

            I give away a plethora of information. But it’s up to you to use it. The same should ring true of you and your social media swag. Give away so much information that people say to you, “You give away too much free information.” Then give away some more! You’re putting your best foot forward. You’re creating your own community and at this point, people are simply watching you to decide if they will conduct business with you or not. The benefits in the long run will far outweigh the cost to send out complimentary information. Get engaged!

Step 5

The Swag Tool Belt

          As with any job, you have to make sure you have the essential tools to succeed. People are looking for a solution to a problem. So you must make sure that the content you provide or the service you offer solves a problem for the customer. For example, if you’re a plumber, you can provide content on taking care of pipes in the winter time.

            More importantly, make sure that you not only have a website, but that it works properly. It doesn’t matter if your website comes up first in search engine optimization and you have a steady flow of traffic to your site, but you’re not capturing their email address to communicate with them in the future. As with any other social media, your website homepage should state very clearly the purpose of the business and what it is that you do. Your brand should be the same as it is everywhere else on the web. Make sure you have an opt-in box on your website as well so people can continue to interact with you.

            You definitely want to invest in an AWeber or Constant Contact account. Constant Contact allows you to create and send eblasts in a click of a button. You can even create eblasts to be sent out on a certain date and at a certain time, without being anywhere near the computer when it goes out. Eventually, these eblasts will turn into blogs, which is where a significant amount of your social media will stem from.

            Do you have to have a blog? Absolutely! I say it’s mandatory! It doesn’t make sense to have a Facebook page or a Blog Talk radio show, and not have a blog. Don’t be blog haters; get a blog! You’ll be surprised at the results a blog can bring.

            If you really want to be found, you also need Google Analytics. This free service offered by Google actually tells you where your traffic is coming from and how long a person stays on your website. It will show you, for example, that 50% of your traffic is coming from Facebook and 25% is coming from Twitter, etc.

            In this digital age, you definitely need high speed Internet access. Dial-up won’t cut it. It will limit your capability to interact with others online as fast and efficiently. Also invest in a webcam. A webcam runs approximately $30 to add to your computer if you don’t already have one directly installed. Video tape yourself speaking about your area of expertise and post it on YouTube and Facebook. This counts as content as well. People are visual. Don’t be left behind because you won’t participate in the video content wave.

            As a side note, when using social media, use your real name. People may see your photo but if your Twitter name is GodselectLady, no one knows your real name to connect with you. If you won’t post your real name, at the very least make the name your business name. People trust the real thing, not a nickname.

          Ok, so yes, ultimately your goal is for people to do business with you. But you must first work to establish relationships. If the first time someone hears your name is when you release your first book, they may be hesitant to connect with you because they think you are just trying to sell them. You have to let people know who you are, what you’re about and that you’re not just looking at them as a dollar sign. I would advise using the attraction marketing method. Simply go about life, doing what you do best, and sharing information on a regular basis. Eventually, people will see how much of a goldmine of information you are for them, and ultimately be attracted to connect with you further.

 


 

Step 6

Find Your Social Media Niche

          So you’ve started hanging out online a bit more. You tweet more frequently and may update your Facebook status three times a day now as opposed to the one you were accustomed to doing in the morning before heading out the door. Depending on the audience you are trying to attract, you may need to reconsider which social media outlet you funnel your energy to. If you started a blog but you hate writing, then maybe you need to consider posting more videos of you speaking. If you like to speak, but you may not want your face plastered online just yet, consider starting a Blog Talk Radio show. Find three major outlets and master them.

            Most of the social media outlets allow you to integrate others. While you can integrate Twitter and Facebook, you can also integrate Facebook with your blog. Remember, most times we are mobile. So consider mastering three outlets that you can update and monitor from your cell phone. FourSquare.com is another good one for retail businesses to use. This outlet can be monitored from a cell phone as well. LinkedIn is a more professional network where you can also connect with people worldwide.

            You have to find what works best for you. Once you find your three prominent areas of your social media niche, master them. Become consumed with them. Begin to build relationships, which will ideally turn into clientele. Remember, people look for consistency and a business they can trust. Make sure your daily branding reflects this.


 

Step 7

If It’s Broke, Fix It!

          The final step is to measure your results of your social media efforts. Maybe you got over 1,000 responses on your blog, but didn’t get any responses to your posting on Facebook. Maybe you gained 100,000 new followers from Twitter, but didn’t get any reviews on your YouTube video. This is where you have to decide where your most vital relationships will stem from based on social media efforts thus far.

            Make sure your content is not boring. Add pictures and video, if possible. Make it eye-pleasing. The great thing about social media is that it’s your world! Be as creative as you want to be. The more creative your blogs are, the more people feel a personal connection to you and start to see your true personality. This will build trust early on and cause them to stay connected long term.

            Don’t be discouraged if you don’t get one million ‘followers’ as soon as you create your Twitter profile. Social media takes time and dedication. It may not seem like anyone is paying attention to you; it may seem as though no one is listening. But believe this, someone is watching you. They’re just waiting to see how consistent you will be. Don’t change the message that you send out. If you’re a motivational speaker, your tweets and statuses should motivate, daily! Over time, you will see positive results from people you never even knew were watching.

            The benefits of Facebook are limitless. You can not only create a personal page, but also create a fan page for fans of you or fans of your business. You simply ask your personal ‘friends’ to ‘like’ the fan page. Now you have two pages where you can post content. Your personal page lets a person get to know you from day to day. Your fan page may only contain information pertaining to your business or your area of expertise. Hootsuite.com is another site that allows you to share content with one click of a button to many social media sites.

            As the old saying goes, if it ain’t broke, don’t fix it. But for the things that are broke when it comes to defining your social media swag, you do need to fix it. And quick! Don’t just hang out. Create an effective brand, build long-term relationships and get your swag on! Your business brand depends on it!

 

Upcoming Book by Pam Perry coming June 2011!


comments at www.facebook.com/pamperryfanpage please!

 

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FREE SAMPLES

FREE SAMPLES!  at http://bit.ly/feL3ss Shower Gels, Body Butter, Lotions etc.  All Natural Body Products.  I am so sure that you will like my products that I am giving away "Free Samples".   All you need to do is pay for the Shipping cost.  

 

****One sample item from each category per household.

  Happy Shopping!!

 

Regina Moore

www.uniquebodyblends.com

 

 

 

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Happy New Year!!! Wishing Everyone New Beginnings and a Start to A Brand New You!

VLS is truly excited with the growth and support of our affiliate partners since we officially started in mid 2010. Putting all the elements together for a good recipe as a real estate service and referral provider has been an awesome experience, and we know that the best is yet to come in real estate leasing for us!!!


As we all know real estate leasing is HOTTER than ever. What are the predictions for commercial and residential leasing for 2011? Rents will continue to increase in prime markets and remain steady in areas where there are more vacancies. 

Commercial Office Leasing:
Office Leasing activity will remain strong in 2011, especially as entrepreneurs, small businesses and companies begin to grow and expand their employment levels. The vacancy rate for office space will decline in the range of 1 to 1.5 percent and virtual office services will increase tremendously.

Residential Leasing:
The demographic trends are changing from longtime renters buying to longtime home owners renting. It's all about choice!

Baby Boomers are renting their homes to downsize or move to warmer climates, but not necessarily buying a second home, but renting by choice without having the hassle of owning.   

On the flip side longtime renters are going for the "American Dream" of home ownership. There are alot of great deals and incentive programs for first time homebuyers to purchase by choice.

I would say this is a good look for real estate leasing in 2011!!!

Lin Gordon
Virtual Leasing Solutions

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Trying to find a wonderful gift for a loved one on this Valentines Day try Money Roses. These roses dont every die and the roses are said to bring fortune to the person that hold them in their home. Roses can be made in singles or in a beautiful bouquet. Pictures Displayed.Happy Valentines Day with a Gift that will always be remebered.
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Changing Your Business Ideas Constantly

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A lot of women may not want to admit that they haven't offically started their business. For most women the idea hasn't nearly made it off the ground. What do you do when your business ideas have just been lingering as dreams and fantasies?

 Most of the time the things that we are good at are the things that we do routinely and dont realize it. Starting a official business is hard and the success rates are low. The number of black women that have been interviewed gave the profession "Beautician" as the Business of Ownership. The other profession that was given was "Day Care Provider/Director", and last but certainly not least, "Beauty Consultant".

A  lot of these woman admitted that the family life is a major reason for womens confusion and confidence with starting businesses. Many of these women believe that for the most part they always knew what the wanted to do and having the money to do it wasn't always possible.

So the changing of the buisness idea has more to do with economics rather than losing commitment to the business idea. So if your business seems to be an idea more than an official business just reevaluate your routine because your business is hiding somewhere in there.

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"I see so many women wanting to learn more about how they can tap into the Social Media phenomena, however, they are presented with the task of balancing their current roles with that of adding yet another item to the list. If I can convince them of the value of Social Media Marketing to their business the investment of time associated with empowering themselves with this skill would be the last thing allowed to hinder their endeavors." says Robin Tramble


Social Media is all the rage and is replacing many of the Marketing strategies in companies. Social Media has changed the way we do business, connect with friends,clients, prospects etc. and it doesn’t look like it’s going anywhere too soon. Social media sites give people the opportunity to connect with old friends, make new ones and expand their professional network with only a few clicks, from the comfort of their own home. Social Media includes Twitter,Facebook,Linkedin,Myspace and more.

Imagine being able to Finally attract 1000's of lucrative relationships online and Quickly EXPLODE your business results using Social Media without wasting time or money so you can increase your bottom line!

So what else could be holding women back from stepping up to empower themselves and thereby empower their business results?

"Some of the problem may stem from fear. Fear of the unknown, fear of failure and more! They must somehow replace that fear with vision for their ideal lifestyle, ideal business and the feeling that would result from finally attracting their ideal clients. Change your focus. Instead of focusing on the negatives, focus on the positives, focus on Faith." Says Robin

“You block your dream when you allow your fear to grow bigger than your faith.”
Mary Manin Morrissey

Robin has designed a brand new program just in time for the new year. "I Rock on Twitter and Facebook Social Media Empowerment Coaching club/program!"



Why should you listen to Robin?

Robin Tramble aka The Empowerment Diva was recently named as 1 of 25 urban entrepreneurs to follow on Twitter by Brand Maker News. With a combined total of over 10,000 followers she is qualified to share with you how you too can rock on twitter "authentically!"

She has a nice following on Facebook and her likes to her fanpage are increasing by the week without much effort. She has plans to increase her efforts to greatly enhance the likes to her Facebook page.

You can learn more about this program by going to http://www.RobinTramble.com/irockontwitterfacebooksocialmedia.html .
Get targeted followers on Twitter without stress and overwhelm. Targeted friends, and likes to your Facebook Page. Set up your Facebook page and more! Plus over $900 in bonuses.

                                                                                                    # # #

Robin Tramble works with savvy women,new,aspiring and enterprising women entrepreneurs who want to discover their authentic self so they can make big changes or achieve some big results but are struggling to make it happen fast enough. She helps them get unstuck, create achieve the results that they want faster than ever before.

Robin is CEO and Founder of Robin Tramble International, President and Founder of The Association of Christian Women Entrepreneurs. She's a Professional "Authentic LIfe" Empowerment Mentor, Trainer, Coach and Public Speaker. Robin is also known as Empowerment Diva because she has carved out a niche in the area of empowerment.
She recently shared her empowerment tips on Good Day Sacramento as "Empowerment Diva" and was named 1 of 25 urban Entrepreneurs to follow on Twitter by Brand maker News.
 
 
Robin is also an accomplished keyboardist, singer and songwriter and plans to incorporate her musical gifts with her resources for women's empowering personal development.

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Are you using tactics that are relevant to the times? Or are you still using tactics from 1999?

Just a reminder that our coaching program, "I Rock on Twitter and Facebook Social Media Empowerment" starts tomorrow! This is your last official chance to join us for what promises to be an enriching experience.

The coaching program is... your answer to overcoming the fear, anxiety, overwhelm and possible information overload that you've been experiencing where it concerns using Social Media to accelerate your online success. Or maybe you have none of the above and have been looking for the anser to your needs. The coaching program is 6 weeks in length and we'll be meeting on select Tuesdays via live TELESEMINAR.

Check out the program and register here:

http://www.RobinTramble.com/irockontwitterfacebooksocialmedia.html

Remember, tomorrow at 12 noon PST, 2:00 CST, 3:00 ST is the absolute last day that we'll be accepting registrations with the current bonuses. You can register after that time,however, some of the bonuses may not be there for you as they were to be Early Bird bonuses (over $900 in value). Also the investment was to change, however, we may leave that where it is.

This is not a program in a box. You'll be empowered to explode your business and attract 1000's of lucrative relationships online using Twitter and Facebook.

 

I just created the secret group on Facebook today, which will add immensely to the effectiveness of this program. Plus you'll get access to my coaching and over $900 in bonuses including the new linkedin resource added.

Don't worry about missing a session as the calls will be recorded and you get access to them on the password protected page. And it's all from the comfort of your home .

 

POWER up your Social Media Marketing and Networking!!

 

Warmly,

 

Robin

P.S. Don't wait, do it today, right now.

If you're like me your intentions will be to register

only you'll step away and return with regrets because you

missed the time-frame you committed yourself to.

If you're interested you'll do what's convenient.

If you're committed you'll do whatever it takes.  ~John Assaraf

Join the other committed savvy woman entrepreneurs and aspiring

in the I Rock on Twitter and Facebook Social Media Empowerment

 
 
 
 
 
 
 
 
 

P.O. Box 13406, Des Moines, WA 98198, USA

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?ThisIsATestEmail

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You can get my Social Media Empowerment Coaching Program/Club for $9.
 
But hurry, this ends Friday, January 21 at 12 midnight PST or until the quota for this promo is reached.
 
 

Social networking sites revolutionized the way we do business online since initially being introduced in the mid 1990's. 

With instant access to your target audience, and the ability to keep a steady pulse on what our market is currently interested in, it has never been easier to connect with potential buyers and long-term customers.

 

Get targeted followers,friends on facebook,create a facebook page,get targeted likes, learn about facebook ads, learn what to tweet, what to post on facebook, suggested apps,BIG mistakes made and what to do and MORE! Plus over $900 in bonuses.
 
I look forward to working with you and helping you explode your business using Social Media effectively.
Get a taste by requesting access to my no cost Tele-training audio here:
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How Important are Autoresponders to Internet Marketing?

What is an autoresponder?

An autoresponder is a computer program that automatically answers e-mail sent to it.
They can be very simple or quite complex.
Wikipedia dictionary

Think about when you sign up for a Teleseminar or free offer, you enter your
name and address or other requested information. Most times you can expect an
automatic email with either a confirm link for double opt in or a welcome.
This would be very tedious if you had to do it manually.

Internet Marketing and autoresponders essentially
go hand-in-hand. You simply cannot be effective or as productive with your
internet marketing without an autoresponder.

Autoresponders are used to achieve many of the marketing tasks
that are essential to a successful business that utilizes online
tools.

Internet marketing can be very time consuming.
Whether you do affiliate marketing or market your own products, an autoresponder is a big part of your
marketing arsenal. Autoresponders are used to keep in contact with your past customers, and to develop
a relationship with potential customers.

Another great use of an autoresponder is to deliver communication to your opt-in customer
list if you have one. It can be very effective in delivering ecourses, to send reminders and even help
build an opt-in list.

There are many creative ways you can use your autoresponder to make more sales and to build customer relations.

Any successful marketer will tell you that there are two tools that are vital to any type of online
marketing an opt-in list and an autoresponder. In fact, most marketers will agree that you could take
away all of their other marketing tools, but they would fight to the death to keep the list and the
autoresponder!

So don’t shy away from the autoresponder simply because you don’t understand how to use it. This is one
thing that is worth learning. If you can, outsource the set up of your autoresponder to get you started
with your listbuilding strategy. Just do whatever you need to do to take advantage of this resource.

I invite you to connect with me if you need support in setting up your autoresponder. I can suggest a
great *autoresponder, go to http://budurl.com/tryautoresponder and you’ll get a free trial when you use
this link. Send an email to info@RobinTramble.com and we can get you set up with a Coaching A la Carte
strategy session
to get you started on utilizing an autoresponder.

How important are Autoresponders to Internet Marketing? Very important.

*I am an affiliate of the suggested Autoresponder, however, I don’t suggest anything that I don’t back up
100%. If you do connect I may receive a small commission.

 

Robin Tramble is The Authentic Life and Biz Empowerment Mentor,Coach,Trainer and Public speaker

to Savvy Women, New,Aspiring and Enterprising Women Entrepreneurs

 

 

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4 Parts to a Fabulous Personal Brand Statement

iStock_000008473282XSmall-150x150.jpg?width=150I often hear the question, "how do I develop a personal brand statement?" and my answer stays the same most of the time. A strong personal brand statement can be one of the best tools you can have and certainly one of the most critical ones for your branding and marketing toolkit, whether you are a business owner, or a professional working for someone else.

There are certain components that are variable and others that are pretty foundational in developing your personal brand statement (P.B.S.). Some of the factors that may be variable are:
  • When and how you will use it - e.g. interview for a job? networking situation? speech?
  • Who you're talking to - e.g. language needs to meet the needs of the audience; the message is the same, but the approach should be adaptable
Even though these may change, there are basically four parts I like to use in developing the main statement, so I'll share these next. A great basic statement tells people:
  1. Who you are - let the recipient of the statement know your identity, your name
  2. What you do - the core service or opportunity you provide
  3. Who you do it for - your target audience and/or ideal client you work with
  4. How you do it - your style, your unique approach, what distinguishes you

Let me give you an example of how this might work -

"Hi, I'm Tanya Smith of Be Promotable, the No Guesswork Branding & Marketing Resource for women solopreneurs. We show our clients practical, step-by-step online marketing strategies to confidently promote their business and get them noticed."

Now you try it. Add your own P.B.S. with the 4 parts in the comments and I'll share feedback...come on, you can do it!

About the Author: Tanya Smith of Be Promotable is a premier personal branding & marketing coach. Her creative genius has unlocked the potential of many women solopreneurs, helping them to reinvent themselves as power players in their startup business. Claim your free instant access to a free video and audio download, 5 Secrets to Successfully Starting a Solo Business While Working Full Time at: www.bepromotable.com.

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