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It is my pleasure to introduce to you our PeopleWhoProsper Feature Entrepreneur, Janét Aizenstros. Her story speaks for itself but in a nutshell let me say, WOW. This woman has had some hard times yet has triumphed to become a successful founder, CEO and executive producer of her own radio talk shows. She is the founder of JAOM (Janét Aizenstros Omni Media). Her motto is "helping women be the change, they want to see." JAOM offers several programs which include coaching and wealth management services and radio talk shows, among many others.  Being a licensed life coach, Janét explains, "My primary focus is to teach the fundamental principles of mind, health and wealth from a holistic perspective. She shares more in her interview with me about how she has PROSPERED. Enjoy!

1.Tell me your story. What were you doing before you started your own business?

I am the founder and CEO of JAOM (Janét Aizenstros  Omni Media), which is dedicated to the empowerment and advancement of women worldwide. As an award-winning entrepreneur, internationally recognized writer and radio host, I enjoy teaching women how to achieve the level of success they aspire to attain. My dedication to changing lives has truly motivated other women to capture their visions and dream beyond their current circumstance.

The vision of JAOM is "helping women be the change, they want to see." Well, I am definitely a living testament to self-healing and transformation. After, drastically changing my mind, health and wealth in 2010, I have made it my life's mission to seeing other women achieve the level of success they so aspire to attain.

Through my business savvy and charismatic personality, I've taken my extensive  corporate credentials and are lending those same principles to building my online empire. is an online platform for women who are "the first to acquire the best" and residence to Editorial  M.O.M, Life Masters Now Success Coaching, Masters Now Wealth Management Group, Masters Now Wealth Mastermind, I am...Janét, Women's Movement Radio Network,  and additional services to further the empowerment of women.  The primary focus of all these program is to instill the importance of three vital components to having a successful business; by creating a solid mindset while achieving great health and secure wealth creation.

I am a licensed practitioner of the Law Of Attraction.  I received my certification under Dr. Joe Vitale (featured in the film The Secret). My primary focus is to  teach the fundamental principles of mind, health and wealth from a holistic perspective.

I've  partnered with many leading international companies to offer women the opportunity to learn how to achieve the Positive Feeling Frequency™, which I  describe in detail in my upcoming book Live Free.

"I want women to know how to master their mind, time and finances.  My desire is to see women succeeding in every aspect of their lives, so they will know what it really feels like to live free and on their own terms."

2. What made you want to start a business and what is your mission?

In September 2010, I had a miscarriage, a close family friend the same age as me died -- leaving behind a 9 month old child and my ex-husband's best-friend, his daughter (age 5) was diagnosed with a rare form of leukemia.  All of these events happened on the same day.  I decided I could no longer go on living unhappy.  I didn't start my business right away but I began working on myself, my spirit.  I remember a few weeks later sitting in my kids playroom by myself asking G-d how does He take a heart of stone and make it a heart of flesh again."  Later, that year I was introduced to a network marketing business that gave me the start-up capital to start my business. However, I didn't want to build a network marketing business.  I started reading books and taking courses.

Then I had an Aha moment! In the midst of it all I started a small blog talk radio program called Mommypreneur. I started marketing it to other women network groups overseas because my network marketing business [helped me] capture [an] international audience. I began trying to launch Mommypreneur here in North America but it didn't capture an audience the way I thought.  While, doing the program, women began inquiring if there was an online outlet they could contact me.  I had a blog but I really didn't use it consistently.  I started writing business articles and I became bored because it reminded me of when I worked in corporate.  One night, I started going through my emails and noticed all the emails were relationship based from moms around the world.  Now, I couldn't understand why they would be asking me about relationships because I never spoke about relationships in my program and especially my own. If I did, many would have known I was separated and going through a divorce.  I woke up in the middle of the night and it came to me.  RELATIONSHIPS!!  I spoke to my coach about my apprehension about talking about relationships and she shared that I could relate to women [in] all walks of a relationship.  She showed me how I had been single, married, mother, separated and eventually divorced. I never thought about it that way. I decided I wasn't just going to create another relationship blog, it would have to be reflective of me.  I am honest about who I am with my audience which is why I feel so many women have contacted me. I use my intellectualism mixed with my love of pop culture to convey my message. JAOM is to be an online lifestyle site.  I talk about everything that is, love and lifestyle.  All I did was blend who I am with my existing businesses.  I ended the Mommypreneur program but I have rebranded it under Moms Movement Radio.  My blog gave me a diversified audience that I am happy to receive fan mail from daily.  Also, I've heard claims that it's followed by certain celebrity moms, whether it's true or not I embrace it all.  I make my living at being me, there is no greater feeling than that.

3. What inspires you? What keeps you motivated daily to keep growing your business?

No sleep! LOL  Seriously, I have alway had exceptional time management + great organization skills + diligent consistency with lots of meditation. lol  This is my remedy for success.

4. Do you have a mentor? Who is it and why? Do you believe it's important to have one?

I currently do not have a mentor.  I do have a good support network though.  I am a natural self-motivator but I do need support on the challenging days.

5. What would you tell someone getting started in your line of business but does not know how to get started?

I [would] tell anyone wanting to be in this line of business to know what they believe. What you believe has the ability to hinder your progression or propel you into your destiny. The main reason women contact me at Life Masters Success Coaching is [because]  I am authentically myself.  Anyone who has followed or read my I am...Janet blog knows that.  I intentionally expose myself showing women, that instead of hiding behind walls of masked's ok to be vulnerable.  I believe in the Taoist quote of Lao Tzu where he states, "I show my weakness to show my strength."  I believe it takes a strong person to allow themselves to be vulnerable with one's self and more so in a public format.  Truthfully, many people deny themselves this luxury because they are afraid of being judged.  However, [what] I would like to share is if you look at the most successful people of influence in our culture their lives are living testaments of living intentionally exposed of one's insecurities.  Truthfully, it's our older ideologies that keep people bound in their destructive mindsets.  Regret, judgment, emotions of this nature create a counter reaction that systematically institutes people walking around feeling confined in their own lives.   This new year, I plan on teaching a series of how to Live Free.  Free beyond your inhibitions, mental limitations.  Really helping people to understand and stop worrying about judgment.  Teaching them the ability to just live. Live in the moment and be in the moment.

What you should know about me is my movement extends far beyond just helping's about liberation.  Real liberation.

6. What advice would you give to someone with an entrepreneurial spirit?

Don't let anyone put limitations on you.  Some people told me that being myself wasn't going to be good enough or no one would be interested in what I had to say.  Well, I am sitting in a really great place now.  I am living free. Free of my inhibitions, free of my personal insecurities. I wish everyone could live this emotionally free.

I want to thank Janét  for sharing her inspirational story with us. You can connect with her online at  Fill out the form leaving a brief message and she will respond to all emails within 48 hours. You can also find Janét at for speaking engagements, business consultation and mentorship.


Be someone’s motivation and tell us your story! To be featured on email Put PEOPLEWHOPROSPER in the subject line and share a little about yourself.

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Boring Relationships in Networking

Hello to all. Well my blog for this evening is about boring relationships in networking. Yes we can be a bore? Well I think sometimes we get too comfortable in who we are even when we go out to network. Sometimes we don't connect with others because we want get out of our comfort zone. We only want to talk to the people we know. If it’s not of the norm then we don't want to be bothered. I love to network but sometimes I can be a bore. I had to stop being a bore and let my hair down to receive new people, new choices and get potential clients. When you have a business you can't be a bore. You have to come out from your comfort zone and give people a chance. When you receive invites from networking friends and others. Please it’s polite to respond with a yes or no. Don't just leave the invitation open.






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My Amazon Shop

I am so happy that orders have been coming in on a steady basis for the items that I had decided to list on  I did it as a test a few months back and now the orders are coming in almost every day!  I will be posting more items over the weekend.  Nothing can kill this joy that I have and to think I was about to cancel the account.  I see that patience really does pay off :-)  

My shop is

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This blog post was inspired by a Twitter conversation.  Check out the conversation, and....


Many folks think natural products will showoff their benefits instantaneously, not all will.  I had to even learn that wasn't the case.  I am glad that Erica did not give up on the first day. 


Itiel McVay, Co-Founder/Product Creator

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Have you been in a situation where your upline is "helping" you but uses the phrase "...if you don't join me in this other business opportunity, or sign up for this membership site (that has a monthly fee), I will no longer waste my time helping you because you don't want IT bad enough."?


How about seeing and/or hearing your upline getting ALL the praise for work "they" have done while your team doesn't even get a simple THANK YOU or better yet not even a thumbs up of appreciation?


Getting constant texts that say "Team Conference Call NOW, if you are not on this one don't bother about being on the next one. I don't have time to deal with people who WASTE MY TIME!"?


NO ONE should be pressured into wanting HELP! If you feel like this I encourage you to GET OUT of that business opportunity (or opportunities), step back and take a look at what is really important to YOU.


Being in a business opportunity should NEVER feel like you are getting hazed into a social Greek organization. Everyone will have different accomplishments at their own time and their own pace. Also everyone's family life is not picture perfect or laid back. Some of us actually do want to make sure our business grows but also want to reap the awards of helping others and spending time with natural family.


Recently I wrote these facts down but I don't know where I got them from. This is a perfect time to share them. Always remember to:


*Focus on what YOU want

*Knowledge is POWER but YOU shouldn't feel pressured

*Achieve YOUR goals

*Make YOUR dream YOUR reality


This is my insight for you and make sure if the business opportunity (opportunities) are not working for YOU, find one that will.


Continued SUCCESS

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With the vast amount of social media networks for businesses to select from, how do you narrow it down to the ones that are perfect for your needs? Having thousands at your fingertip to sift thru can become a daunting task!

To streamline the process, ask yourself the Who? What? Where? How?

  1. Who are your customers?
  2. What are their needs and desires?
  3. Where do they live?
  4. How much time do you commit to managing social media?
  5. How do you search for a ’niche’ network?
  6. How do you monitor and protect your online image?

Who are your customers?

There are literally thousands of social media networks. To decide which will work for your business, it is important to know your customer. Let’s get it straight… EVERYONE is NOT your customer. Though it would be nice to claim them all, it is impossible to be all things to all people. So, it is best to know and understand your target market.


What are their needs and desires?

Do you know why customers buy your product or service? If not, you should make it your business to find out. Ultimately, you want to increase sales and grow your business, right? Well, to do that, you must get inside their heads to learn their needs and desires?

In essence, understanding their needs is extremely important. Ask questions and concentrate on what the customer is really saying. Always paraphrase at the appropriate time to make sure you understand. Check out their body language. Are they at ease or in a defense mode? You should avoid making assumptions as it will only ignite the situation.

Did you know that it costs five to six times as much to get a new customer as it does to keep a current one? Make sure your customer’s needs are taken care of and that you have follow up procedures in place.


Where do they live?

Have you figured out which networks are most frequented by potential and existing customers, vendors or partners? If not, do the research! Developing a strategy begins with targeting the right people. Find the networks that work best. Doing so, you will eventually see a ROI (return on investment).


How much time do you commit to managing social media?

To manage time when using social media can be a juggling act. It is important to allocate a certain amount of time daily or weekly. Monitor what your top distractions are and eliminate them. Find tools that can help you manage multiple platforms.


4 MUST Have Social Tools:

  • Hootsuite: a social media management system for businesses to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard.
  • NutshellMail: takes copies of all your latest updates in your social networking accounts and places them in a snapshot email; updates are sent to your primary email address on your schedule.
  • Crowdbooster: offers social media analytics with suggestions and tools to help you improve your online presence.
  • Zite: a free personalized magazine that automatically learns what you like and gets smarter every time you use it; tracks your data to help personalize your magazine and the magazines of others.

How do you search for a ’niche’ network?

While it’s beneficial to be on major social media networks such as Facebook, Twitter and LinkedIn, it is equally important to connect to industry related networks. To find those related to your industry, simply search using key words such as ‘social networks for ‘…’


An Example of 4 ‘Niche’ Networks:

How do you monitor and protect your online image?

Do you know what people are saying about you or your brand? Negative comments can destroy your credibility. Google alerts will monitor you and your business name. Once you sign up, you will receive alerts when your name or brand is mentioned.

By using this process, will enable you to select the appropriate social networks for your business; thus, allowing you to reap full benefits of growing your virtual presence.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Sylvia Browder is a small business consultant, trainer and author. She is founder of National Association Women on the Rise, a virtual community for aspiring and established women entrepreneurs. She has served as an online volunteer SCORE counselor since 2004. For FREE weekly articles go to Sylvia Browder’s Blog for Women Entrepreneurs,

Ready to UPLEVEL your business and life? Learn more about our new membershipprogram.

Register TODAY for our weekly ezine,

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10744085269?profile=originalWho Needs Exposure and Who is getting it?

Do you have enough exposure?

If marketing isn't your thing, consider reviewing some of the latest BBWO Service Professionals eager to get more eyes on you, like Lamzu Media, LLC.

Also review some of the latest BBWO Businesses featured this week (below) and be sure to add your Books, Service, Shops and Business Profiles to the mix.

$10 Submissions offer ended last week, but you haven't missed out on all the deals. Visit the area of interest to you and find out how to post your business details today.

On the topic of exposure...
Review, support, and share these featured BBWO Businesses

Smell Goods '98
TAJJ Cosmetis
Unique Body Blends

Promotion Services
Chantay Bridges
Real Estate
My Chance Now
Event Planning
Literary Group

Is your
Ghost Holy?
What Every
Fat Girl Wants
How to Change
Your Mindset &
The Public Pretender

More to come!

LaShanda Henry.


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The DOs and DON'Ts of Blogging

Alright, well SOME Dos and Don'ts for blogging. Of course there are A LOT of things you should and shouldn't do when it comes to blogging. At this point you should already have an idea of what you are going to blog about. I am going to point out a few of the important Dos and Don’ts. Let's start with the DON'Ts.


Spend ALL day online. First your eyes will start to hurt and then you will start to experience horrible headaches. LOL! This is what happens when you sit in front of a computer screen all day. Searching, writing, reading, watching. At some point during the day, you have to give it a rest. The great thing about the Internet is that what you are looking for will always be there. Go back to it later. If it is taking you more than an hour to write a blog posting (unless in depth research is involved), you need to change the subject.

Plagiarize. Duh. Just like in school, you cannot do this. You would be breaking the law if you did. AND for the record, there is a difference between copy writing and plagiarizing (you can research those). You can always get ideas from other bloggers, but never ever copy anything from their posts WITHOUT recognizing them.

Waste time in forums and communities. You are going to hear a lot of people suggest you do this. But my suggestion is to find 3 to 4 forums or small social networks you like. Share the same postings from your blog with these select forums, on a regular basis. You may not be recognized at first, but eventually they will notice you.

Spam. Not only is this annoying but it’s bad “etiquette”, if you will, for bloggers. One example of spamming is coldly commenting in a forum or on another bloggers site and including your website information:


NOT cool. Another form of spamming is sending your blogs to people that didn't ask to read them. Post them on your blog, forums and communities. If people are interested in reading them they will find you.

Post every day. Not only does that put a lot of pressure on you, but people don’t have time to read your posts daily. Think of all of the online publications, newsletters and bloggers you are subscribed to. If they send you information everyday, do you actually read it? The truth is, NO. So don’t put your readers through that. Give them something to look forward to every week. Now on to the DOs!


Get advise from an experienced blogger. If there are certain blogs you have found that you really like, take it upon yourself to email the blogger and see if they would mentor you. Find a good business coach that may be able to help you focus in on what your goals are.

Ask for feedback. NOT from people in the forums you choose, but from your family and friends. They are our toughest critics. So, if they have suggestions or opinions about your blog posting, take it in stride. Don't take EVERYTHING to heart and change everything they think you should, but you should definitely take their suggestions into consideration.

Be patient. I say this all the time: Just because you create a blog or website and throw it out on the WORLD WIDE WEB (notice the word, WORLD), doesn't mean people are going to flock to it. It will take a little time to build popularity but it is definitely possible. You just have to be patient and keep posting and keep directing people to your site.

Write UNIQUE and CREATIVE content. Even if you know what you are going to write about, you need to make sure it is DIFFERENT from everyone else's. Also, you do not have to write about the SAME subject in every posting if you do not want. Make it interesting for your readers so they will keep coming back for more.

Get paid for blogging. Well yeah! What other reason would you be blogging for? There are several ways you can get paid to blog. One way, is to get advertisers on your site, that will take some time to happen, but it is definitely possible. Another way to get paid for blogging is to find a blogging platform that will pay you to actually blog and show others how to do the same. I use a great system that does just that. You can sign in and find out more here => BeFamousOnline2

Blogging does not have to be difficult or tedious. It can actually be fun to share with others your life, opinion or information that could help them. You just need to keep in mind some DOs and DON'Ts so you can be a SUCCESSFUL blogger.

Tamara Garrison-Thomas

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Baby Lotion

Another NEW addition to my product line is "Baby Lotion". Our Baby Lotion is scented with our famous baby lotion fragrance. Paraben and SLS FREE.  This MILD lotion is perfect for your baby and can also be used for the whole family.  The lotion is so gentle that it can be used on sensitive skin and great for the face and body!   A very relaxing fragrance that will soothe both baby and you. Go to  to get your bottle of Baby Lotion!


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Blog #4

Hey Gang Charlie Here!


So it’s time for…drum roll please…PINUPS COMPARE WITH A FLARE! The contest where we ask: Who’s Your Favorite Pinup Girl?

Your Contestants:

In this boudoir we have Dorothy Dandridge 10744084871?profile=original


      Color-line Breaker (1st African American to be nominated for an Academy Award for Best Actress~~~Carmen Jones Ya’ll!)


      A woman who puts the vavavaVOOM in any and everything she touched!



 In this boudoir we have Lena Horne



      Civil Rights Activist (after being blacklisted she left Hollywood with her head held high)


      A woman who Gives Great Nose!

Now, keep in mind both these dames worked at the world renowned Cotton Club and both are WINNERS but let us know which one you prefer and why and be entered to win your very own “Charlie Tote” with little old me on the front!

Between July 8-15th  join our mailing list at and then shoot us an email at and let us know who you want to swap stilettos with and why. We will post your answers and the gal with the best/coolest reason wins! Stay Cool.

Be The Magic!

Love Charlie


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Have you heard of this television show? I have been anticipating the debut of this show on the Centric Television Network, for a few weeks now. It's a reality TV show highlighting the life of a few  millionaires (Chyna Bethley, Dorothy Cook, Helen Dela Houssaye, Bryant & Deborah Huff, Robert & Nicola Jackson, Kenny & Chante Lloyd, Lidia McKinney, Erika McQueen, Erwin & Twiler Portis, and Stormy Wellington). I know, I know. Sounds like every other reality show in existance, but this one is different... It's different because these millionaires didn't inherit their money. These millionaires aren't has-been actors or associated with Hollywood. These millionaires didn't even get their money from growing a successful "bricks and clicks" business. These millionaires are the result of building successful Network Marketing businesses. Or in other words, Multi-level Marketing (MLM), or Direct Marketing business. says, these millionaires earned their money " a relatively short period of time and at relatively vibrant ages". The purpose of the show (besides showing off the lifestyles of these network marketing business owners) is to launch a contest between the millionaires to find  and groom the next successful business owner.

Turns out, Amateur Millionaire's Club (AMC) has been brewing for a few years and it finally debuted on Saturday July 7, 2012. This show was in true reality TV fashion, including "unscripted" drama, events, and the lavish lives of these millionaires. BESIDES all of that, I really enjoyed the message being sent that Network Marketing really works and ANYONE can do it.

My dad hit me up to the Network Marketing game about 10 years ago. The simple business model, compensation plans, and low start up fees (in comparison to a franchise) is what caught my eye. Ever since then, I have been in business somehow through a Network, Direct or Internet Marketing company. Along with the other services I offer, this business model has just been the best choice for me. As shown on the AMC, Network Marketing is a very lucrative business. Especially as a first business model. Not only do you OWN a business, but you learn key business skills along with marketing strategies, all with a team of people that are really looking to see you succeed. Because if you succeed, they succeed! Recently, I have been exploring the world of internet marketing. It is just like network marketing except you do mostly everything ONLINE. It is very convenient and you get the same results, if not better! It is definitely a good business model to look into to supplement your current business. You can find out more here =>

After watching the first two episodes of the Amateur Millionaire's Club,  I enjoyed seeing what these people have done for themselves and how they are still on their grind. It is great motivation to actually witness the fruits of the labor of those in the same position as yourself. Stormy Wellington stated in that, “There was a point in my life when I understood that I was the creator of my own destiny and I knew that I had to get myself out of the (debt increasing) situation that I was headed towards".  If you have not had a chance to catch this show, I encourage you to do so, or check out a few of the millionaires on Youtube. You will  definitely learn SOMETHING.

"Referred to in Success Magazine as a group that spreads wealth, reaches new heights, and creates purpose driven opportunities; the Amateur Millionaire’s Club is vastly redefining wealth in the African American community as the world knows it" (

Tamara Garrison-Thomas

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With an struggling economy and jobs leaving the US at an alarming rate....One Energy Company has stepped forward to give back to communites all over the US. Independence Alliance a subsidiary of NRG, the company that Warren Buffett just dropped 1.8 billion into. It is the only company with a Unemployment protection program..Here's how, If you loose your job, Independence Alliance Will Pay your electrical bill for 3 months @$300.00 to help you get back on your feet. This company also gives either 5% or 10% of your bill back every year! Join us and puts some green into your energy bill (which will lower cost) and put some green back into your budget!! No Cost To You...Check it out for yourself.

The 20% Program Offers!

5% CASH BACK* Every Year!! Free Unemployment Protection
20% of energy used is green sourced.
No enrollment fee
No cancellation fee
No long-term contract
All delivered by your same reliable utility

The 100% Program offers!

10% CASH BACK* EVERY YEAR!! Free Unemployment Protection
100% of energy used is green sourced. That's like recycling 5,000 pounds of waste a year!
ecoNew trade-in and recycling program
No enrollment fee
No cancellation fee
No long-term contract
All delivered by your same reliable utility

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Sugar Scrub

Our Sugar Scrubs will make your skin feel so silky smooth just after the very first use.  It's one of our best sellers.  It's all natural and safe for the whole family.  When you want to exfoliate your skin and have it feeling silky smooth then our Sugar Scrub is a must have!  It's great for your feet and other rough spots.  After you rinse off from your shower or bath just massage the scrub all over your body, from your face down to your toes and then rinse off.  Ahhhh! now enjoy your new silky soft skin!   

The scrubs come in French Vanilla, Mango and Pink Sugar fragrances.

Go to to purchase yours, they sell pretty quickly..



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If you are looking to get out of the rat race, you are at the right place at the right time. Getting Healthy and gaining wealth at the same time is absolutly fabulous. It is life everylasting. Move Forward NOW and let no one stop you from succeeding. The rat race is over now come EVOLV.

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Happy Friday!

Today I decided to bring the goods to you. Keep reading for a few new and fabulous BBWO finds. Plus remember Sunday is the last day to submit your Books, Services, and Shops for $10. Business Profiles are back to $45 fee for submissions.

Astrida Naturals
Creations of Color
Rock the Bloc

Lifestyle Wellness Enterprise
Celebrity Makeup Artist
Pauline Haynes
Life Coach
Hardge - Tax

Love Pour Over Me
All the Way Home
From Pain to Poetry

Have a great weekend!

LaShanda H.

p.s. And remember that Sunday is the last day to submit your Books, Services, and Shops for $10.

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Exciting Rep site updates

There have been some exciting new changes that have taken place on your Rep site today! Below are the highlights of the updates.

  • There is one location for your prospects to visit. There are no longer separate sites to view Rep Opportunity details and Travel Program details.
  • There is a fresh new look with the focus on Travel! The landing page on your Rep site that a prospect will see is all about the Travel Program. We’ve even added a Join Now link to every page a prospect would view for the Travel Program and Rep Opportunity.
  • The products have been removed from the menu at the top and placed under the products tab at the bottom of the Rep Site.
  • You can still send prospects or customers directly to Rep, Ganovia, and Z Mobile pages. Instead of sending them to, all you have to do is add the product name to the beginning of the URL.
    • For example: If I wanted to send a customer directly to my Ganovia Rep site to purchase coffee I would send them to:
    • They would still be able to get to information about the Travel Program and Rep Opportunity.
  • You will also notice that Suklaa and GreenTech have been removed from the Rep site.

Hey RTAs! Is your name on this list?

Join the 3 and FREE Club!
If your name is on this list, CONGRATULATIONS – You are a winner! Your monthly fee is WAIVED! (If you are qualified and do not see your name on the list, let us know!) Join the 100s of other RTAs who have already qualified for this amazing benefit. Click here to see the full list of RTAs. Click hereto see the program rules and requirements.

That’s Thursday’s beat. If you liked it, share it.

 We will see you at the top.
Click here and get started today.

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Social media and a travel business – Ideas for the RTA!

One of the great things about YTB is that there’s not a wrong way to work your business. You just have to try different things and figure out a marketing strategy that works to your strengths. And, talking to others and asking questions is a great way to start figuring out your plan. Last week, Gordon asked a great question regarding Facebook. I’ve included our conversation here. What other ideas would you add? Get creative and post your thoughts in the comments!

Gordon: “Hi Caryn,
 Do you have any tips on setting up a business page on FB, making it look nice? I am trying to get more of my FB friends to “Like” my business and show them and their contacts the value of doing business with me.”

Caryn: “Hi Gordon! Setting up a business page with Facebook is a great way to spread the word about your business. However, it’s not a small task. You have to be dedicated to posting great content for your fans. (Something I know you can do!) With the new timeline features, you have some amazing real estate to grab attention. Can I ask what side of the business you’ll be promoting? In other words, are you promoting your travel business for people to book travel with you or are you thinking about marketing our Travel Program and other products as a Rep? Let me know, and we’ll continue to discuss. One word of caution, the timeline format, which allows you to choose a cover photo… There are specific rules for that. You can’t have any call to action, price or purchase information, or any type of contact info. Meaning – Don’t put your web URL, email or phone number on that piece as it is a violation of Facebook policy.”

Gordon: “Thanks for that tip! I am promoting buying travel. I want to grow my team and I am working on that. Do you think promoting that I am looking for travel agents to join my team that I will pull in more travel customers too? My independent travel agency specializes in Honeymoon Registries, Group Travel and non-profit fundraising. I am trying to work with churches, non-profits to raise funds and have affordable travel solutions for their people. 
Any help you can offer would be greatly appreciated! I have 800 plus people on FB friend list, but only 100 liking my business. I want to capture more!”

Caryn: “Hey Gordon! I think you’re doing it right. I wouldn’t mix your Rep and RTA businesses. Those are separate opportunities that need to be marketed separately. The key is going to be content. Keep posting content that will engage people, ask questions, and post content that people will want to share. Particularly in travel, several of our vendors have Facebook pages with videos and photos you can reshare on your page. With non-profit fundraising in particular, Carnival has a great fundraising program that I doubt many people know about. How about putting together a group to raise funds for the church youth group? Maybe a marriage encounter with the pastor? Then, ask them to share photos of their trip and recap how much money was raised for the youth group. Get testimonials and post them on your page letting everyone know you are their travel professional of choice. Another way to help grow your page, make sure that you’re telling your clients about it. When you meet newly engaged couples, tell them to connect on your Facebook page. (If you have some current clients with honeymoon registries, ask them for an engagement picture to announce on your page and tell people about their registry.) There are so many things that you can do. Get creative. Don’t be afraid to start conversations. One more, if you know any area RTAs who have pages, ask them to help you get the conversation going by responding on your page, and then you do the same for them. Sometimes if you can just get a few of your friends talking, the conversation will follow from potential customers. I hope this helps you Gordon! Just remember to have fun!”

Remember to share your thoughts in the comments, and let’s discuss!

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Setting up a business page with Facebook is a great way to spread the word about your business. However, it’s not a small task. You have to be dedicated to posting great content for your fans. (Something I know you can do!) With the new timeline features, you have some amazing real estate to grab attention. Can I ask what side of the business you’ll be promoting? In other words, are you promoting your travel business for people to book travel with you or are you thinking about marketing our Travel Program and other products as a Rep? Let me know, and we’ll continue to discuss. One word of caution, the timeline format, which allows you to choose a cover photo… There are specific rules for that. You can’t have any call to action, price or purchase information, or any type of contact info. Meaning – Don’t put your web URL, email or phone number on that piece as it is a violation of Facebook policy.”

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You’ve probably heard people talk about the 80/20 Rule in network marketing. Coach’s newest blog post addresses this rule and helps you understand how to apply it in your YTB business. Read on for more, and be sure to leave your thoughts for Coach in the comments!

A great teacher a couple thousand years ago created an analogy about life that you can apply to your business. The analogy is that when you are planting seeds, some will fall in the path and be trampled. Some will fall into the weeds, where they will suffocate. Others will fall into shallow soil, sprout quickly and die out. Then, a select few will fall into rich, fertile soil and grow tall and strong.

We can apply this in network marketing. Take a look at your team. Some people on your team will try hard, but will quit soon after signing up for different reasons. Other team members will quit simply because there will be too much competition around them to where they won’t be successful. Others will go out and sell many travel programs the first few weeks, and then that’s it for them. A few team members, however, will establish a great foundation, continue to build their team, and be very successful.

John Maxwell teaches a concept he calls the 80/20 rule. This rule stems from the Pareto principle created by Vilfredo Pareto, an Italian economist. Pareto observed that 80% of income in Italy was received by 20% of the Italian population.

The translation into network marketing is that generally 20% of your people will do 80% of the work in your company. This can be applied to all aspects of life. I have seen it in the ministry, sales, network marketing and many other facets of life. Many times in networking we are trying to help everyone win. We will spend more time with the 80% that are struggling, instead of pushing our 20% of people actually doing the majority of the work.

We should focus our strengths on the people that want to work. Those that don’t might at a later time put something together, but until then, work with your people that are busting it everyday. Think about how many more travel program sales they could be making if you focused your efforts on them. John Maxwell says that if you focus on helping the top 20% of your people, you will increase your productivity by 400%.

John Maxwell also says, “Thinking ahead and prioritizing your responsibilities marks the major differences between a leader and a follower.” These are two very difficult things for business people to do.

You must always look to the future and do things in order of importance. With YTB, I am always focusing on helping more people and working towards becoming the largest travel company in the world. Set goals for yourself. Be realistic, but don’t set them too low. Challenge yourself. Maybe your goal is to become a Director. That is a great goal, and you should keep that goal in mind, but also set smaller goals. Goals like you will sell five travel programs a week or host two travel parties a month.

The second part of that is to stick to your goals. If your goals become too easy, make them harder. Continue to challenge yourself until you make that goal as Director. Then, reprioritize your goals to suit your new status.

Be proactive when you are looking ahead at your week. Focus your time where it is needed most. Remember your goals, and you will be successful. - Coach

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