Prepping for Holiday Profit: Marketing Tips for Women Entrepreneurs

As the Holiday Season comes closer, I decided to start this discussion on Holiday Sales and how we as women entrepreneurs can improve our sales and marketing strategies in the next coming months. Questions I'd like us all to answer:

What marketing strategies are you implementing in your business for the holidays?
What strategies are you implementing now to improve your sales?

I will start. Looking back on my time as an internet entrepreneur, I discovered one mistake that I was making. In an effort to making money, I focused very heavily on driving traffic to my products and as a result just made a few sales. Making a sale here a there doesn't help keep the business steady, but couldn't get it right until I shifted some of my focus away from driving more web traffic to setting revenue goals.

Here is my strategy:

I take a look at my current products and services.
I figure out what sells best and what I want to push for the coming months.
I decide how much I want to make
I calculate how many products I have to sell to meet my profit goal.
I create marketing campaigns to sell the chosen products and/or services.
I track my progress and tweak campaigns as needed.

Share your Prep for Profit Marketing Strategies in the comment box below.

A few things to also make note of:

Lashanda Henry
http://www.facebook.com/lashanda.henry

As a way to promote my business and holiday sales, I'm looking for those of you who provide or purchase holiday gifts for your employees. A lot of you host Christmas, holiday, and end of year parties. Allow me to be your CORPORATE GIFT GIVING SERVICE. Most businesses want to provide their employees something for a year's worth of hard work and as a way of saying THANK YOU---here's a small token from the Manager, Supervisor, Team Leader, etc. Most businesses or companies spend about $20-$40 per employee. I'm servicing doctors, dentists, corporations, and businesses. Please let me know IN ADVANCE if you are selecting me to provide all gifts for you--NATIONWIDE. My holiday money-making goal is $20,000 October 1, 2010 through December 15, 2010. ALL GIFTS ARE GIFT WRAPPED, AND DELIVERED OR SHIPPED when you request.

Mary Kay Independent Sales Director, Felecia Herrington

Replies

Felecia M Herrington September 29, 2010 at 9:11pm

As a way to promote my business and holiday sales, I'm looking for those of you who provide or purchase holiday gifts for your employees. A lot of you host Christmas, holiday, and end of year parties. Allow me to be your CORPORATE GIFT GIVING SERVICE. Most businesses want to provide their employees something for a year's worth of hard work and as a way of saying THANK YOU---here's a small token from the Manager, Supervisor, Team Leader, etc. Most businesses or companies spend about $20-$40 per employee. I'm servicing doctors, dentists, corporations, and businesses. Please let me know IN ADVANCE if you are selecting me to provide all gifts for you--NATIONWIDE. My holiday money-making goal is $20,000 October 1, 2010 through December 15, 2010. ALL GIFTS ARE GIFT WRAPPED, AND DELIVERED OR SHIPPED when you request.

Mary Kay Independent Sales Director, Felecia Herrington

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