One of the most effective ways to capture more leads and increase sales via your landing pages is to add testimonials.Why is this so effective?
Well, let's answer this question. Unless they know you personally, why should anyone believe what you have to say about yourself or your products and services? How many times have we been led to believe something that wasn't true simply because someone was trying to make a quick dollar? I can sit here all day and tell you how I can help you to drive more targeted traffic to your website and convert more of your website visitors into leads and sales. If you've never worked with me before, should you believe me? Now, if you were to hear from Katrina Harrell of Your Simple Bookkeeper, Inc., Evonna Bruner of My Thirsty Soul, Charisma Adams of Spirit of Excellence Consulting, Inc. or some of the others I've recently worked with about how pleased they are with my work, then you may have a good reason to.
Testimonials add to your credibility.
If I don't believe that I will benefit from your products and services, I'm not going to buy from you. It's as simple as that. Third-party endorsements make it easier for people to believe you. They figure if you can help those others, you can help them too.
Ask for testimonials. Don't expect people to just hand them out.
I make it a point to ask people to provide feedback regarding my services. Not only does this allow me to collect great testimonials, but it also helps me to improve. If someone is not happy with my services, I want to know why so that I can rectify the situation and work to ensure it does not happen again.
Including testimonials on a landing page can mean the difference between an average online marketing campaign and a very effective one. For more tips and information on ways to convert more of your website traffic into leads and sales, contact me for a complimentary consultation.
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