1000 Visitors * 0 Conversions = $0

by Lavada Thompson, Gems Shine Consulting

No, this is not a multiplication lesson. You don’t get off that easy. This is the formula for a surefire exit strategy for our businesses. It doesn’t matter how much traffic we get to our websites, if we’re not able to successfully convert those browsers into buyers, we are out of business.

To begin with, how do we know how much traffic we are getting to our websites? Excellent question.

The answer is web analytics. This is software that tracks activity on our websites, i.e. how many visitors we received, what keywords they used to find us, what pages they viewed, etc. For great information on what analytics data is important to our businesses and why, click here to access my free analytics webinar recording.

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1000 Visitors * 0 Conversions = $0

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