- The term newsletter is too boring! When most folks think about creating an email marketing campaign they create a newsletter, but you can call it, create it, and turn it into something WAY more interesting than that. You can create a tip list, challenge, ecourse, guide, ezine ... the skies the limit. Realize that most online viewers today go to thousands of websites and see thousands of newsletter forms. Make sure that when they come to your website, your newsletter stands out.
- The term newsletter is too broad! When I see the term newsletter I have no clue what you are gonna give me and then I don't want to signup. However if you say something like, 'My List of 100 Ways to Teach Your Toddler Manners', that's better. Let your potential subscribers know what they will be getting in their inbox when they signup to your newsletter. I do that all the time. For example, I let people know that when they subscribe to Sistasense.com they will get weekly web business tips and tools for beginners.
- Make your newsletter full of personality! My favorite newsletters have their own distinct personality, which helps me remember them and spot them instantly. Some folks always have their logo in the same place, while others love to use a special picture of themselves. Remember to put a piece of you in your newsletter as a way of building that connection (relationship) that us marketing experts are always talking about.
- When you hate to write, an auto responder is the right way to go! I've got more newsletter than I care to mention in various industries. How do I keep it all together? Truth be told, most of them are auto-responders, with a select hand few that I write weekly. My favorite auto-responders I write in a set of 48 (1 for each week of the year). That way once it's done I never have to write it again. What do you think about that? Can you devote one week to writing your auto-responder and saving you a WHOLE Years worth of work.
- Give a little to get a little! When you are trying to build your list faster than normal, giving something away is always a great way to get folks on your list. Common giveaway incentives are reports and/or audio files sharing great information. Quick tip: If you are trying this now with no results you've got to keep a few things in mind. Could be you have low traffic to the page your newsletter is on. It could be your giveaway title isn't interesting enough. It could be folks who come to your website don't really want that freebie. The trick is to research, figure out what words and freebies make your audience tick! Do that and you'll get more new readers than you know what to do with.
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