Everyone talks about Search Engine Optimization, throwing around the term SEO like its the cool thing to say. But do you really know what SEO is all about? If not, I will try to explain it as I understand it - feel free to share your spin on things as well.
Developing a site with a good search engine presence is one of the best ways of generating regular, steady traffic to your site. Getting listed in one of the first 3 pages of any search engine query should be your goal. Ideally you want your site to be on the first page of a google search, but at minimum your link should be listed in the top 1-5 pages (as the average person tends to stop searching a listing or change their search terms after reviewing the first few pages).
With that point in mind various tech savvy individuals have developed techniques to increase your page rank in search engines; these strategies define the concept of Search Engine Optimization.
Optimizing your site basically entails making your site search engine friendly. Here are a few things to keep in mind:
I will explain my SEO tips using the Search Query term 'Work at Home Moms'. If someone did a search for 'Work at Home Moms' the sites featured on the first few pages are generally optimized in the following ways...
1. The term 'Work at Home Mom' or a popular variation of that term like 'WAHM' is probably embedded in the sites url name or html title tag.
Its works to your sites advantage when your keywords are identical to your domain name.For example www.workathomemom.com, but keep in mind they don't have to be the same. It also works if you remember to add your keyword terms to your title tag. Example Tag: (www.workinggirl.com - The Site for Work at Home Moms). I can't tell you how many sites I visit with no title tag, generic title tags like 'Main or Untitled', or sites that have the same title tag on every page. Taking the time to create detailed Title Tags that are specific to every page on your site, is a great way to optimize your site for search engines.
2. The Top Ranking Sites are also filled with keyword specific content. Images, video plugins, and flash media are great, but nothing will every take the place of good, old fashioned text. Popular sites generally have tons of webpages, which indicates that the site is both regularly updated and filled with content that viewers more than likely want to read about. Creating sites that are incomplete, have empty pages with under construction signs or outdated text, doesn't help your site ranking and visibility. When you are trying to figure out why folks are not running to click on your link, think about the type of content you are presenting. What are your saying? What is your site about? It is not just enough to simply create a website. Your site needs to be about something if you want viewers to visit, return, and share your link with others.
3. Chances are, the sites with top page rankings also have a considerable about of external links on other sites. Link popularity doesn't just help generate new clicks, it also helps optimize your site because its an indication to google that others think your site is good enough to link to, so it should be placed higher in the ranks. It is always a good idea to incorporate link building strategies into your online marketing strategies.
I will post more SEO Tips Shortly but until then here are some
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These are excellent points. Although my site is a template, I was able to make enough changes and additions to my site that I am ranked on the first page of Yahoo! when you search for shea butter products.
But it won't happen overnight - it'll take time and work and experimentation.
Replies
These are excellent points. Although my site is a template, I was able to make enough changes and additions to my site that I am ranked on the first page of Yahoo! when you search for shea butter products.
But it won't happen overnight - it'll take time and work and experimentation.
CeeCee
www.neosoulessentials.com