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Your "first impression" starts with what you can see with the naked eye.  This is also very true in business.  Presentation is everything and will determine your level of success.  Klassic Statement in existence since 2008, is a online jewelry company aimed designed to provide solutions to every woman at a affordable price.  Prior to starting my business, I conducted a lot of research on web design, products, colors and pricing.  This research included getting the analysis of several large, experienced web designers and SEO experts.  Once I started to read and discuss the various reports, speak with the experts, I notice one specific theme that I continued to hear and read over and over again.  That them was "presentation is everything". 

When developing an online presence it is critical to catch the interest of your visitor in the first 5-10 seconds or all will  be lost.  This includes utilizing the right colors, font, videos, slide shows, or even models to get your message across to the visitor in a convincing and inticing way.  If you use to much text, not enough visuals and require to much thinking you decrease your chances of the visitor leaving your site without performing the action you want to too perform, which is "purchase".  Incentives for signing up, free shipping, discounts and great pricing are all critical to your success. 

Presenting a small business in a way that delivers the "big company" feel can be important.  Classy, high quality and avoiding the "over kill" syndrome is also important.  Give your potential customer a reason to act or visit again.  "Be good, be brief and be gone" equals profit. 

Thanks Again

Klassics

CEO Klassic Statement Fine Jewelry

http://www.klassicstatement.com/

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