This is a unique opportunity to create the voice and shape the
editorial strategy for a new global pop culture brand
MTV World, an entrepreneurial division of MTV Networks, USA, is
launching MTV Iggy- an new global pop culture brand focused on tech
savvy, globally dispersed young people who are profoundly influencing
the future. Initially targeting Asians 18-28, MTV Iggy will be
accessible on the Web, on Facebook and other social networks, and as a
weekly television show on MTV and other channels around the world.
Editor. We are looking for a dynamic person who can seize this new
global moment and create the voice with which MTV Iggy communicates
with its youthful global audience. The individual we hire needs to be
immersed in global pop cultural and very knowledgeable about current
events. He or she must feel passionately about music and connecting
global youth around the big issues and opportunities of our time. The
Editor will report directly to the General Manager and will be in a
leadership role as far as conceiving, assigning, editing and writing
features regarding music, film, and pop culture trends for MTVIGGY.com
and other Digital Media platforms. Other key duties are creating new
multi-platform franchises - both rich media and text pieces -
according to the site and brand's scope. Expected editorial pieces
include personality profiles, critical reviews, and best-of lists by
both experts and celebrities. Must have sophisticated interviewing
skills; part of the job is interfacing with artists, media
personalities, and actors. Must have sharp writing skills. Generating
text and overseeing the launch of final copy (line editing, copy
editing, and fact checking are assumed as bedrock aspects of the skill
set) are central to the position. He or she will be creating a team of
editorial contributors to MTVIGGY.com, helping the Web Producer
determine the site's strategy and voice; sustaining a year-round
editorial calendar is central to the role. Duties will also include
aspects of marketing (headlines and writing promo copy for the portals).
Job Description
• Create an editorial strategy for MTV Iggy to be implemented on
television, Web and social networks that will generate user interest
and increase traffic
• Create a distinct, consistent and well articulated "voice" with
which MTV Iggy communicates with its audience, and define the
attributes the brand will be famous for. For example- humor, passion,
intelligence
• Work collaboratively with the programming, production and other
teams to ensure that MTV Iggy business goals are met
• Write a regular column for the MTV Iggy website and develop a stable
of well-known regular contributors to the site from around the world,
particularly our launch markets: UK, Australia, USA, and parts of Asia
including India
• Create and maintain relationships with the leading contemporary
writers that will appeal to the MTV Iggy audience
• Develop a strategy for the MTV Iggy blog so as to make it the
leading destination for the MTV demo to get their voices heard and
read opinions and ideas from around the world.
• Develop a team of bloggers to write for MTV Iggy
• Source and curate cutting-edge photography that will complement the
editorial on MTV Iggy
• License writing from the leading writers, bloggers, thinkers that
influence the MTV Iggy audience
• Source biographies of the top 100 artists that are featured on MTV Iggy
Required Skills/Qualificatio ns
In order to be considered for an interview, applicants must have
previously held the title of editor at another Web site or
professional magazine. Two - three years experience required. Must
have a broad knowledge of music, pop culture, and their demographics,
and knowledge of online tools. Strong communication skills and the
ability to move flexibly throughout various aspects of the
organization are a must. Additional attributes that are preferred:
• An understanding of contemporary global youth culture, particularly
Asian
• Needs to have great multitasking skills and the ability to work
against deadlines
• Knowledge of and passion for Asian pop culture particularly Chinese,
Korean or South Asian
• Strong knowledge of and personal connection to MTV brand and franchises
• Careful attention to detail and tight deadlines
• Ability to work under pressure in an entrepreneurial environment
Email: iggymtvn1@gmail. com
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