Quick facts:
Approximately 30% of all company profits are derived from products or services that are less than six years old.
Companies must be attacking their own products because their competitors will.
Winning strategies
Focus on the following:
Products or Services
Packaging
Timing
Distribution
Promotion
Questions to ask when launching a new product or service
When am I ready?
Where is my market?
How will I market?
When is the right time to roll-out?
Develop a theme
Tell your market why they should buy from you.
Good messages are concise, powerful, and compelling!
Consider the needs, desires, tastes and buying habits of your target market.
Measure consumer reaction, sales volume and payback.
Vehicles used for New Product or Service Roll-outs
Promotional Products:
Very effective on target markets
Media:
TV, Newspapers, Publications, Magazines, etc.
Tradeshow Exhibits:
Use promotional products to build traffic to your booth
Event Marketing:
Charities
Sporting Events such as: golf, racing, etc.
Point of Sale Advertising
Internet
Sample Promotions:
Industry: Nightclubs
Promotional Product: Wristbands
Message: "New Drink"
Industry: Computer Company
Promotional Product: Lanyards, Tradeshow Pouches, Retractables
Message: "Smaller - Denser - Faster"
Industry: Automotive
Promotional Product: Binoculars, Cleaning Cloths, Sunglasses, Visor Clip
Message:"Much More Power"
Industry: Beauty
Promotional Product: Lip balm, Lotion, Insect Repellent
Message: "Research in Motion"
Industry: Beverage
Promotional Product: Bottle holders, Box Cutters, Desk Sweeper, Compasses, Waist Packs
Message: "Lites Your Taste Buds"
Industry: Stock Brokerage
Promotional Product: Clocks, Desk Items, Plaques, etc.
Message: "Keep Your Eye On This Star"
For more information, please see our promotional marketing blog or visit us on the web at GetMoreROI.net.
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Thanks Wyteria for this discussion. I will be rolling out two new websites and I will visit your sources to get more information.
Tara, The Credit Woman
Wyteria Jacobo > Tara ColquittNovember 14, 2008 at 7:20pm
Congratulations, Tara. It's nice to hear that we entrepreneurs are continuing to move forward despite the economy.
"Challenges are gifts that force us to search for a new center of gravity. Don't fight them. Just find a different way to stand."
Oprah Winfrey
This quote comes from a new book I'm reading by Susan Friedmann, CSP, Riches in Niches, How to Make it Big in a Small Market. I can't put it down. I was even reading between stoplights in traffic!
Replies
Tara, The Credit Woman
"Challenges are gifts that force us to search for a new center of gravity. Don't fight them. Just find a different way to stand."
Oprah Winfrey
This quote comes from a new book I'm reading by Susan Friedmann, CSP, Riches in Niches, How to Make it Big in a Small Market. I can't put it down. I was even reading between stoplights in traffic!
Have a great weekend