With Dawn Fitch, founder and creator– POOKA became a lifelong pursuit when she became mysteriously ill. After numerous visits to doctors and specialists and no sound diagnosis she began to explore alternative therapies, it was here her interest in aromatherapy and its healing and relaxing attributes was born.

She began reading the ingredients of EVERYTHING and became painfully aware of just how much of what we consume is saturated with unhealthy, unnatural ingredients. In an effort to combat illness and stress and the realization that so much of what goes into the body is not good for you, she changed her entire health regime.

Combining her love for aromatherapy and the need to take better care of herself inside and out she began creating her own bath and body products. Just for fun, she took a few of her hand made products to sell at a local festival and sold out! The response was tremendous. That’s when the realization hit that she had an incredible business idea and Pooka was born!

She knew she couldn’t achieve her Pooka dream alone so she enlisted the help of those closest and dearest to her, Donna Lynn, April Reeves-Mathis and Tricia Akinwande. Together they formed Pooka Pure & Simple and today the 4 Pookalitas manage every aspect of Pooka from sales and marketing to finance.

The company has grown from Dawns’ apartment to a warehouse in East Orange, where they make their famous Shea Body Butters, Whipped Creams, Hair Butters, Sugar Body Polishes and more! Pooka is sold in 35 Whole Food supermarkets and online and has been featured on The Today Show, CBS News, Essence Magazine, Black Enterprise Magazine, Michael Baisden Radio and various media outlets.