In a nutshell, a press release (or media release) is a public relations announcement sent out to media and other targeted publications to let the public know what's going on with you and your business. How do they benefit you?
- They get the word out about your new company and new happenings. Usually, when you're first getting started, people haven't heard of you. So, you want to be sure people know who you are and how your company can benefit them.
- Press releases are a good way to increase the visibility of your website. You'll get visitors to your site from your press release, and it will help increase your credibility with search engine positions which can equal more visitors and more money.
- They let the public know what you have to offer. Even if people have heard of your business, they may not know all the services or products you provide. Sending out press releases about new products and services emphasize top sales of a product and lets the public know what your company is about.
- Using press releases for a home or small business can offer a great method of showing that your company is legit. Since people often trust the media, your company will be more credible with a well-written press release about your business.
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Replies
Jamie, I have a few events coming up for which I am going to need someone to write good press releases. Plus, a couple of my SEO clients will be in need of press releases once we start their link-building campaigns.
Let's talk!