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  • What do you consider to be a high conversion rate?  This is really going to depend on several factors i.e. industry, product or service offer, call-to-action, whether or not you are promoting to a cold or warm market, how well the page is designed, etc.  I tell my clients to establish their own baseline and then go from there.  Figure out what your current conversion rates are and then continually make minor improvements to increase it.
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