You've finally figured out the SEO thing and word-of-mouth marketing is starting to pay off. Monthly, traffic to your website is increasing. How exciting!
Yet, very few phone calls. And, still no orders.
So, what is happening?
Your website is not effectively converting your visitors. Each and every web page should have a call to action which should guide your visitors further along the buying cycle. The call to action may be to submit a form to request additional information, request a quote, sign up for your newsletter or place an order.
"Well, how do I know which web pages are ineffective?", you ask.
The answer is Analytics Software. Most good web hosting companies provide basic analytics that allow you to assess your website's traffic. Some will also try to get you to buy additional packages that you don't really need, so be careful. The most important metrics to measure are:
- How many visitors accessed a page?
- How many converted or clicked through?
- How many left that page?
With this valuable information, you can determine where you are losing potential customers. Is your marketing message clear? How strong is your "What's in it for me?" (WIIFM) message?
Armed with the right tools, you can not only attract more visitors to your website, but you can get them to respond to your call.
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