I'll be honest with you.  I was so tired of reading blog post after blog post that stated you must know your target market.  "Research your target market".  "Know your audience."  Of course I know my audience, I thought.  I am a member of my target market.  But, when I started looking at ways to increase my landing page conversion rates, it became clear why this is so important and the changes I needed to make.  Increase Your Conversion Rates...

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