The other day, I consulted with a prospect on the effectiveness of her website. Her main concern/question is not uncommon. In fact, I get this question all the time.
How do I make more money via my website?
When I asked her what tools or metrics she currently uses, she said she looks at her Alexa ranking and other website grader tools. My next question to her was "Well, what did you find out?" And, then there was dead silence.
What does my Alexa ranking mean anyway?
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