Now ladies. If you come across a pair of boots in the mall, what is it that's going to make you buy those boots? The first thing that comes to some of your minds is the price better be right. But, let's say price wasn't an issue. Is the deciding factor that the boots are 100% leather? Or, maybe that they were made in the US?
Of course not! You want those boots so bad because they are hot and when you put those bad boys on, you are going to get some attention. Remember, we buy with our emotions and justify the purchase with our intellect. So, as you are writing the copy for your websites, landing and squeeze pages, remember to stress benefits, not features. Make it clear to your prospects what's in it for them and emotionally connect with your audience.
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