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Pretty Websites Don't Generate Sales

Posted by Lavada Thompson on February 14, 2011 at 5:20pm in Sistas Connect
"What do you mean?! I hired a professional web designer and spent X dollars to have my website developed."

"Are you serious? It took me forever to figure out that slide show thing-a-ma-jig."

Simply because your website is pretty and looks great to you, it does not mean it will bring you more leads and sales. Am I saying that your website has to be ugly to achieve its goals? Absolutely not.  However, there are several things to consider when designing an effective website that will convert your browsers into buyers.  Read more...

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Tags: Gems Shine Consulting, Lavada Thompson, bbwo-web-development, effective website, web design
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Replies

  • Denise Turney October 3, 2011 at 11:30pm

    Thanks for the blog.  Valuable content is key to blogging success.  I recently heard someone recommend visiting your own website or blog as if you were a visitor (and not the site owner).  Doing so may help to lower your defenses and allow you to experience what visitors do when they visit your site for the first time.  Having repeat visitors can be a sign of a good website as well.  Check your website stats to what percentage of people bookmark your site or come in directly thru the URL (a sign they may have remembered or bookmarked your website).

     

    Best!

     

    Denise

    writemoneyinc.com

    chistell.com

  • LaShanda Henry June 14, 2011 at 11:22pm
    I have always loved the subject header of this discussion - it reminds me of an article I recently shared on SistaSense entitled - Creating a Web Business: The One Thing that Matters More than Looks (read here). Newbie entrepreneurs need to understand they are in business to make money not to feel good about developing a pretty website - the heart of really making money online is having quality products to sell and knowing how to marketing/sell them.
    • Lavada Thompson > LaShanda Henry June 15, 2011 at 3:43am
      Great post, LaShanda! Thanks for sharing!
  • Tamay Shannon June 6, 2011 at 9:33pm
    So true! Thanks for the post!
  • Lavada Thompson June 4, 2011 at 5:37pm
    I invite you ladies to join our Facebook Group "Fix My Site".  We are critiquing each others' website and providing valuable information on search engine optimization, conversion, effective web design, landing/squeeze pages and much more.  Your feedback/questions would be greatly appreciated!
  • Semora June 1, 2011 at 10:07pm

    Pretty websites don't bring sales your marketing does, BUT ugly websites drive me away so fast! lol

     

    www.semorableue.com

  • Kymberly Keeling April 24, 2011 at 3:54am

    Very informative, now I am going to re-evaluate my site!

     

    Mokyva Technology Solutions
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  • Lavada Thompson April 15, 2011 at 1:04am
    Thanks for your feedback, Ladies!  Having a visually appealing site is important to make a good first impression and engage; however, it is not what makes people buy your products and services.  You need to clearly and concisely let them know what problem you can solve for them, why they should choose you over your competitors and invite them to take the next step.
  • Melissa Fortune "6ixx" April 13, 2011 at 3:25pm
    Amen sister! I tell clients that all the time. You are so on point with this post. The old adage is true #PrettyIsAsPrettyDoes because, if it doesnt make $ it doesnt make sense;)
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