When I first started building my list online, I just went crazy. I facilitated webinars and tele-classes. I hosted a few round table discussions and recorded video tutorials. I even held contests and gave some stuff away. I can't tell you how thrilling it was to see my list growing so quickly. Then, a few months down the line, I noticed something disturbing. It seemed like the more my list grew, the more my email open rates declined! So, I put on my research hat, did some investigating and discovered a pattern. As subscribers were added to my list, most of them would open the first few emails and then... nothing. It reminded me of BB King's song “The Thrill is Gone”. Yep, the thrill was gone away baby.
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