yes you read right.
Picture yourself sitting in a fully furnished office, employees ready, systems in place, all the right connections, solid and highly profitable business model that is ready to throw money at you, solid marketing strategy and hundreds of customers ready to use your service over and over again, a target market that has so limited offerings that you come at the right time. I know you have a big ole smile on your face right now at the image or maybe you're wondering "what does this have to do with the title, seems like everything is in order right?" Keep reading...
Now imagine being in that office smiling and happy and ready to take your eager clients money only not being able to service any of them. In fact, they're waiving their money at you waiting on you to service them but you can't even unlock the door to let them in!
The only issue is that you can't take their money. In fact you'll never be able to take the hundreds of thousands to millions waiting before you, ever. You've done so much to set your business up and get it ready for this moment but the authorities come your way and tell you "nope you can't open, not now not ever"
Picture it? Yes, that was me spring 2009.
Click here to continue reading about my epic failure and the MOST VALUABLE LESSON I LEARNED THAT CHANGED THE COURSE OF MY BUSINESS.
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