Blogs

Blogging for business (or blogging in general) can sometimes feel like a burden instead of a task for some small business owners. Since there always seems to be an ever increasing amount of “encouragement” to blog for business from entrepreneurs and marketers who are reaping the rewards from their blogging, for those who don’t consider themselves a writer, often feel stressed over the mere thought of having to blog on a regular basis.

The question then becomes a battle for those contemplating the responsibility:“Should I or should I not, blog for my business?”

That decision is totally up to you, of course…but in my opinion, I say: YES, You Should!

So, how can you blog for your business without it becoming an overwhelming chore when writing is not your forte?

You start by finding your unique voice, your style of communication. Blogging is all about communicating with others and sharing value. Think about how you conversate with your friends and family. Do you like to “paint a picture” when you are sharing with someone about your day? Do you often give facts and details about a situation? Are you very opinionated when you express yourself? Do you like to give your advice and help others through a dilemma?

Whatever way you communicate on a daily basis, is the same way you can communicate with your readers. Identifying your style of conversational flow is what gives you authority in your industry and the ability to stand out from everyone else in the blogosphere.

When you write using your unique voice, blogging becomes easier because you are being authentic to who you are as a person.

Here are 4 Ways You Can Combat Stress When it Comes to Writing Blog Posts:

Tell a Story – Some people are natural story tellers, they have a unique gift to create a vivid picture of their experience when talking that you feel like you are right there with them. They can pull you in so deep you can almost feel and smell the atmosphere.

I love reading posts when the author can “suck” me into their world through their words. The key to effective storytelling in relation to your blog, is to be sure the story ties in to your topic.

Solve a Problem – I fall into this category (mostly). People who are very observant are able to recognize problems and offer solutions, if of course they have the solution. For example, this post is providing information and a solution for my readers who are struggling with blogging.

When it comes to my business and my blog, I strive to provide clear and easy to apply answers to help my readers gain a better understanding. Blogging to solve a problem(s) requires good listening skills.

Share How-To’s – Some people like to be definite and get straight to the point. If you are the one out of the group of your friends who is always saying, “what you NEED to do is….” you can be direct and factual in your writing.

Not everyone wants to hear a story behind the “what” and they “why”, they want to just know the “how” and that is a great flow for those logical thinkers.

Be Conversational – Do you have a natural ability to attract people to you simply “because”? Charismatic people are like a magnet and have a big personality that can take over and draw you in.

Many intellectuals have a keen perception of how things are and put their own spin on their beliefs and ideas which can interest those who enjoy seeing and learning things from a unique perspective.

When it comes to blogging for business, you must embrace your authenticity, and learn to be comfortable using your voice. When you are able to mesh your style of communication with your business expertise, you will attract loyal readers and create a unforgettable brand.

Want to learn more strategies and tips for effective business blogging and content marketing? Click Here Now!

I’d love to know your unique voice and communication style and how you apply it to your blogging. Share in the comments below: