Marketing may be cut significantly when the economy is bad at most companies. However there are some cost cutting ways to continue to market in bad times. Below we visit 5 of those:
1. Find our how you can provide added-value for your clients. If you clients are happy with your services, they may from time to time as if you do: “this” or “that”. If it’s within your budget, providing new services would be a great new marketing tool.
2. Make sure you keep your service level very high. While many don’t provide a personal touch to their clients, be sure to let your clients know they can always contact you personally if they need assistance. Also be fair in your pricing so they know they are getting a great deal.
3. You can use just a bit of time and no money (outside of the phone bill) to call old leads. Try to keep a list of what’s called warm leads or persons who’ve expressed interest in your service in the past. Give a friendly call to these persons to keep your name front of mind with them.
4. Don’t be a snob when it comes to “ad-hoc” clients or those who don’t provide you with a steady income. You should be open to helping other small business persons because your help may propel them to higher levels. The clients success can turn into your success, so don’t turn away the small clients.
5. Last but not least keep your current clients in your bosom. They may be facing hard times too, so be extra kind if they are not on time with a payment or two. Let them know that they are valuable to you and you may even want to offer discounts for their loyal service if you can afford to do so.
For more great ideas, call us at: Diva Designz Web Design Studio to start on your way to marketing success!
Diva Designz Web Design Studio
www.diva-designz.net
Business Hours
Monday - Friday
10:00am - 6:00pm (CST)
Closed Saturday & Sunday
sales@diva-designz.net
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