We Lost Another Black Leader - Pat Tobin, PR Icon

Greetings Family,(Contact Information At Bottom Of Page)It's your friendly neighborhood "Digital Drummer" again (smile)We lost another Black leader today. Pat Tobin - friend, mentor, and advocate to many, passed on to greater glory today.Pat was always there for me and I will miss her dearly. She was always encouraging and supportive. Her legacy is embedded in many Black entrepreneurs and community causes.Cancer awareness was one of the many causes she supported and promoted. Her life's work on the behalf of women and Black business, will ensure her place in PR history.Remember, We Must Share The Knowledge (Network)...To Share The Dollars!!!***************(Advertisement)*********************Need some great ideas for corporate or personal gift-giving?Then go to City Lights Software(http://www.citylightssoftware.com )and see some of the most unique afrocentric gifts available online!We Deliver ONLINE - Direct To Your Desktop for just $14.95Please take the time to purchase one our afrocentric screen savers TODAY!Don't Just Talk the Talk...Let Your Dollars Walk the WalkIf you have any problems with purchasing online contact me direct at sales@citylightssoftware.com or call (213) 944-4176******************************************************----- Original Message ----From: "targetmarketnews@yahoogroups.com"To: Jim NeusomSent: Wednesday, June 11, 2008 2:55:51 AMSubject: [targetmarketnews] Digest Number 858Patricia L. Tobin, public relations pioneer and icon, loses fight with cancerCourtesy of Ken Smikle - Editor and Publisher of TargetMarketNew.comhttp://www.targetmarketnews.com/storyid06100801a.htm(June 10, 2008) Patricia L. Tobin, a pioneer in media, public relations and community relations, and co-founded the first national organization of African-American PR professionals, died today in Los Angeles following a long struggle against cancer. She was 65.For 25 years, Tobin administered her unique brand of public relations that focused on building great long-lasting relationships in the black community, corporate America and Hollywood. A dedicated activist for causes that impacted minorities, women and youth, Tobin created opportunities for underserved consumers and communities that resulted in corporate investment and philanthropic support for a variety of important initiatives."Pat was an amazing human being who gave herself so willingly to others. We had plans to honor her at the 10th Annual National Black Public Relations Society Conference and Career Fair in November and will now have a full celebration of her life at our event," said NBPRS President Wynona Redmond. Tobin was a co-founder of the organization in 1983.In 1984, after years of working in various positions at CBS television, Tobin decided to take a leave of absence and open her own public relations firm. Her first client was Spike Lee, who hired the agency to publicize what became his first commercial hit file, "She's Gotta Have It."In 1988, when the Toyota Corporation sought to repair its relationship with African American consumers, Tobin seized the opportunity to educate the automotive giant on the power of the "Black" dollar. Her efforts began a 20 year relationship with Toyota that resulted in countless community partnerships. Whether working with high profile clients like Johnnie Cochran and Spike Lee or supporting nonprofit organizations like the Los Angeles NAACP and Urban League, Tobin's energy and tireless work ethic contributed greatly to the projects success. Her professional success is overshadowed only by her love and commitment to her family and the encouragement and confidence she instilled in everyone she encountered.Target Market News named Tobin a 2008 MAAX Award recipient for Public Relations Executive of the Year. The honor will be bestowed posthumously in Chicago on June 30th.In lieu of flowers, the family requests that donations be made to the following: Pat Tobin Scholarship Fund or Pat Tobin Memorial Fund, 4929 Wilshire Blvd., Suite 245, Los Angeles, CA 90010. Final arrangements for Patricia L. Tobin are pending.***************(Advertisement)*********************Looking For More Exposure, Want To Help A Good Cause, Need Money???Come on over to www.freshfaces2u.com and register to win $10,000 dollars CASH!At Fresh Faces2u it's NOT about how you look...But Who You Are!Join us in our mission to change the image of women in the mediaSign Up Today At Fresh Faces2u.com**********************************This Online Journal was brought to you by InterServe Networks. Feel Free To Forward To Your Network Of Online FriendsWe Practice Responsible E-Commerce Marketing and Privacy Policies. We do not indulge in or encourage Spamming. We never send unsolicited emails. You are receiving this message as part of our opt-in subscriber mailing list or you are a member of an affiliated newsgroup.For comments or suggestions please contact us at the following;Jim Neusom (jneusom@yahoo.com)Executive Director/PublisherInterServe Networks/City Lights Software, Inc.www.citylightssoftware.comwww.freshfaces2u.comwww.myspace.com/jimneusomwww.myspace.com/freshfaces2uTo subscribe to our opt-in mailing list simply send an email to; The_City_Lights_Reporter-subscribe@yahoogroups.com ( on Myspace go to http://blog.myspace.com/jimneusom )
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