Before you decide to give anybody your hard-earned money for media services, you need to do some homework.You need to ask yourself AND the “expert” what makes them qualified to teach you about getting media exposure and the other little tricks of the trade when it comes to publicity. Is it because they send out the most emails boasting about all they can do to help you or have you talked to real people who can give you glowing testimonials about their work?Did they have a real job in media where they were in a decision-making position to determine who would be a good candidate for an interview?Do they have resourceful contacts? By that I mean, do they have actual names of contacts or are they referring you to a general number---which we can all get in a phone book.Do they push clients through a “system” without giving them much individualized attention?Is bigger really better?Can they give you FULL SERVICE or LIP SERVICE?The truth of the matter is, for every qualified expert, there are at least a dozen wannabes. As someone who spent more than 25 years in the radio and television news business, I had to decide daily who would make a good interview candidate. It’s a screening process and if you don’t know the basics of what it takes to get the kind of media exposure you’re seeking, you’ll be spinning your wheels and end up going nowhere.If you feel it’s your time to shine, I’d like to help you turn on the spotlight! But before you decide, make sure you google me: Beverly Mahone & Talk2Bev
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