How to Shine the Media Spotlight on You

My mother used to say “Don’t put all of your eggs in one basket.” What that means in this case is don’t spend all of your time and energy focusing on trying to get on Oprah. Sure, it’s everyone’s dream to be on her show or any one of the other major national talk shows but until that happens, you need to spread yourself around.Expose yourself to the “little fish of the sea.” By that I mean, don’t rule out your local media no matter how small it might be. Also, there are plenty of internet radio station hosts and podcasters who would love to have you as a guest on their shows. Because practically everyone has the capability of listening through their computer or an ipod, you still get the opportunity for good exposure. I, personally, believe that even if only one person has listened to my interview and then turned around and bought my book, then my interview was a success. Also, you never know who might be listening to help you get your big break.Another thing: Just because you may live in Ohio doesn’t mean you can’t do an interview in California. Remember, many interviews are now conducted over the telephone. Do your homework and find out what stations might want to bring you on as a guest.
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