When I decided to launch this series as a way to help people get a clear understanding of the value of PR, publicity and media relations I began to seek the perspectives of other PR professionals. I figured that the people who are fully entrenched in the industry would have a breadth of knowledge and a way of articulating what PR is that I don’t. Besides, while I understand the science of PR (and the nuances therein) the truth is, my strength lies in radio and TV broadcasting.With that said, I was delighted to run across Frank Williams’ blog. He’s a long-time PR pro and the publisher of a Leland, North Carolina newspaper. I found his blog series on developing a PR mindset extremely insightful. In it, he asserts that people must change the way they think about PR and not just seek publicity for the sake of getting publicity. He goes on to suggest that a carefully planned strategy is one of the true foundations to PR:Click here to read on:
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