Are you looking to produce Tail-Wagging Profits?According to the latest national pet owners survey, from American Pet Products Manufacturer's Association APPMA), 63% of U.S. households own a pet, which equates to 71.1 million homes. In a press release from February, APPMA figures show total pet spending in 2007 topped $41 billion, more than double the 21 billion Americans spent in 1996. That figure is expected to approach 44 billion in 2008.From a sales and marketing perspective, the big business opportunities are in maintenance, care and papering of household pets, as opposed to their initial sale. Of the $41 billion represents Vet care. That leaves around $29 billion being spent annually on food, supplies, accessories, grooming products and pet services.Cats and dogs still lead the parade of most popular pets. 44.8 million ;households have dogs in residence and 38.4 million have at least one cat.Pet Insurance currently has over 2 million subscribers and is projected to grow to 5.7% of all pet owners in 2010 Dr. Barbara Kitchell, who heads the medical oncology service at the University of Illinois Veterinary Teaching Hospital in Urbana, knows that treatment for cancer can be very costly. One of the benefits of having pet insurance is that many of the policies available cover not only emergency care but also routine expenses such as vaccintations and routine surgery such as neutering and spaying.SO, LET'S SPOIL THEM!Companies normally known for marketing high quality human products are introducing species crossover selections for dogs, cats and even reptiles. If companies like Omaha Steaks, Origins, Harley Davidson and Old Navy are offering lines of pet products then why won't you?
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