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Sensual, modern, feminine, beautiful, only a few of the words used to describe the Simone Williams collection. Ranging from cutting edge denim street wear to sophisticated evening wear the Simone Williams collection has something to suit every discerning and fashionable woman. Her unique creative vision and eye for beauty has led to a collection filled with stunning one off ready to wear pieces that create attention wherever worn.

Her summer/autumn 2006 collection has a feminine look and is inspired by vibrant yet delicate flowers and the iconic image of Marilyn Monroe in her white, halter neck dress. Her new summer range is a blend of classic cuts and 50’s silhouette dresses with leather waist belts and other modern details. Using fly away erratic hems and layering of chiffon, Simone’s dresses symbolises the petals on a flower in full bloom.

The 2007 Simone Williams collection, city desires is inspired by the tall city building structures which make up London’s vibrant city. This is reflected in the shapes and details of each garment whilst still retaining sexy charm.

There is something to suit every woman’s shape in this collection, which is a true celebration of femininity in the city.

The Simone Williams fashion label has been up and running since the summer of 2004 and is based in Hoxton, London. As a black British female establishing her unique vision in an already competitive market has been difficult but Simone is quick to encourage more African and Caribbean designers to break the mould and not follow the usual “urban” trend. “Haute Couture and high end fashion can be enjoyed not only in the upper echelons of the European community but also amongst the African and Caribbean Diaspora” states her Business partner, Ronke Lawal.

The Simone Williams label was showcased in the Kulture 2 Couture fashion event in association with The Mayor of London’s office and the V & A in November 2006. The label has also been featured in Touch Magazine, Total:Spec and Aspire amongst other publications. Worn by Helen McCroy (Harry Potter and Casanova) and Anya (Finalist: Make me a supermodel – C5) the label is gradually enjoying increased media and press exposure.

If you would like to arrange a meeting to view the next season’s collection please contact Simone Williams or Aderonke Lawal:

info@simonewilliams.co.uk / simonewilliams@fsmail.net