As we continue to market our businesses on the various ning.com groups, it is important to remember that profile pages are an extension of your business. When you become a member of a site you want to think about your purpose in joining. If it is purely social – which is completely ok – then you can be more informal and share more information about your personal life.On the other hand, if your intention to join a site is purely professional, you want to think about the message you send via your profile. When reading member profiles, individuals seek an affinity, a connection. That is why moderators of most ning.com groups encourage and many require members to upload a picture, even if it is your logo. Since you are meeting most individuals for the first time, you want to minimize any barriers to building business with your profile readers.Remember – your profile should demonstrate your knowledge and expertise of your profession – you should be viewed as the expert. Demonstrate your confidence in yourself and your business, using powerful words to describe your business and your abilities. (http://www.seekingsuccess.com/articles/art110.php)Many individuals, especially newbies to business, do not have their website created as of yet and utilize their ning.com page(s) as a web presence. If this describes you, be sure that the message and brand you want to send is felt throughout your page. Is your information current? Did you proofread your profile information before posting? Did you provide a means by which you can be contacted other than the ning.com site?If you are a member of more than one ning.com site, you should utilize the same profile information as well as photograph/logo in each group. This builds your brand and familiarity with those that have/have not visited your page.Assignment for the weekReview your ning.com profile(s). Is the intended message received by readers? If not, consider making those adjustments.Your Success Advisor,Alive Inc. Coachseed. plant. grow.coach@aliveincorporated.comwww.aliveincorporated.comALIVE Magazine™www.alivemagonline.comCopyright © 2008 Alive Incorporated
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