If you’re on Twitter or any other social media site for any length of time, you’ll certainly run upon advertisements for teleseminars and webinars on many different topics. Ever wonder why many business owners and entrepreneurs work as speakers for these outlets? Well, it’s because they know that these methods can be used to advance their business in more ways than one. As a business owner or entrepreneur, you should truly consider using teleseminars and webinars to your advantage.1. Present your business, product or brandOne obvious benefit of participating as a speaker in teleseminars and webinars is that these outlets can be used to introduce a previously unknown company, product or brand. New business owners, especially online business owners may find it difficult to introduce themselves to their target audience because of their lack of history or background in their field.Teleseminars and webinars allow the new business owner to represent his or her business and give it a personality. As many business owners understand, customers are buying your product or service because they trust you. By participating in teleseminars/webinars you can give your business the personal boost it needs to reach your target market2. Brand yourself as an expert in your fieldAs a featured speaker on a teleseminar or webinar, you are building your reputation as an authority in your field. This is important for new business owners who are new to their industry and are attempting to create a buzz about themselves or their product.A successful teleseminar/webinar will assist you in building a solid following in your target market. In addition, further successes will help you to expand and reach a wider segment of potential clients and customers.3. Promote products and/ or servicesThese seminars may also be used a vehicle to promote a product or service. While not as “pushy” as an infomercial, they can serve the same purpose, as many speakers will have books, e-books, podcasts, videos and other products that they market to their target market via these outlets.The key is to reference the product in the discussion with the audience. The audience is then motivated to purchase the product to be used as a guide or instructional material to achieve the end results.4. Increase salesA well-delivered teleseminar or webinar can assist in encouraging sales of the product or services. Because you are working with potential customers in real time, it increases their knowledge of the product or services and thus may be more motivated to purchase.5. Allows you to personally communicate with clientsBecause you are selling yourself as a person as well as your product or service a good teleseminar or webinar is a way to communicate with your potential clients on a more personal level. They can hear your voice, get a sense of your personality and by doing so decide whether they like you or admire you enough to purchase your product or service. If there is an open discussion period included in the teleseminar, then customers are able to get their questions answered on the spot, without waiting for a phone call or email.6. Low overheadIn order to truly succeed in business, money has to be spent. For many business owners, however, money is tight and often sunk back into the business for necessary expenses. A teleseminar or webinar can be a low cost way to provide a lecture over the phone or via the Internet. Furthermore, if done well, they do help to raise a customer’s awareness of you, your brand and your products or services.
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