Your brand is your most valuable asset. Your brand is your reputation, what your organization stands for and the perception of your business from the rest of the world.Branding is a business decision, whether you realize it or not. In a thought, branding is the management of perception. How do we manage this perception? This perception is managed by identifiers, attributes and associations. Successful management is a mixture of what we want working in conjunction with the perception of our customers.How do you want people to remember you and your business? We have all heard “She does great work but…” We don’t want a “BUT” in our brand. Instead we want individuals to share that she is very dedicated to her clients AND she always delivers.For example, if you are an event consultant and want potential clients to believe your organization is elegant, you must demonstrate elegance in all you do.As you develop your brand, remember perception is not only about what is read, but also what is heard and seen. Branding includes everything from your business name, logo and tag line to your elevator pitch, voice mail message and business cards. To learn more about developing consistency in your brand please contact us at coach@aliveincorporated.com.
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