There is a lot of marketing noise out there, making it a challenge to effectively reach your target audience. Your current and potential customers are inundated by e-mails, voicemails, podcasts, blogs, TV ads, radio ads, print ads and now mobile messages. So, how do you stand out? How do you make yourself, your organization, or your services memorable?
If you want to capture attention and build customer loyalty, consider adding greeting cards mail campaigns to your marketing mix.
We all like receiving a card in the mail. Greeting cards by designed get the attention of the recipient. They stand out from the regular envelopes because of their size. They serve as the 'pleasant' surprise and make a statement that you took the time to send them. While others are relying on email or bulk mail, you can send a warmer and more personal message to your audience. By adding a greeting card you can dramatically improve your chances of it being opened and read, therefore your direct mail response rates will be significantly higher. Higher responses mean higher return on investment.
Use greeting card campaigns to:
Be Memorable During Holidays & Special Occasions – Isn’t it fun to receive a hand addressed birthday card in the mail? Special occasions are an ideal time to connect with your audience. If you keep track of your customers’ birthdays or anniversaries, consider sending them a greeting. In addition to personal occasions, holidays such as Thanksgiving, Christmas, Valentine’s Day and Fourth of July are ideal times to send hand addressed greetings. It is often the personal touches that separate you from your competitors. People like to know that they are more than just another name in your customer database.
Send a Sincere Thank You - Many of us remember our parents forcing a pen and card into our hands and demanding that we send handwritten Thank You cards to relatives after receiving a gift. Why? Because it was (and still is) the proper and polite thing to do. Why should the rules be any different in business? When your customers give you the gift of their business or time, they deserve a handwritten Thank You in return. One of the most effective ways to encourage loyalty from your customers (and repeat business) is to say “Thank You.” A hand addressed Thank You card demonstrates that you care about your customers.
Add a Punch to Your Messages – You can spend weeks trying to write the perfect letter for your audience. But your efforts will go to waste if your call-to-action goes unnoticed. Not only does your letter need to be well written, but most of all, it needs to be read. Sending that marketing message in a greeting card can be a effective way to ensure your business stands out amongst other.
The next time you want to effectively reach your customers, consider a greeting card campaign. A more personal approach that can dramatically improve the success of your marketing efforts.
A great, innovative service called Send Out Cards can help you createcustom cards, set up campaigns and assist you in remembering your clients important occasions, but more importantly will help you establish and maintain that all important customer relationship.
For more information go to http://www.sendoutcards.com/80793 - select option #2 and send a free card. Then watch the other videos to discover what SendOutCards can do for you.
As always, stay blessed.
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