A Variety of Tips From the Marketing Grab Bag!

A Variety of Tips From the Marketing Grab Bag!By Renea Myers, president of Renea Myers Marketing• Set aside time each month to brainstorm story ideas to pitch to the local media. Publicity is the best form of FREE advertising.• Find a Marketing Strategic Partner—someone who targets the same audience you do. Share a client appreciation/referral event.• Send your best customers a seasonal treat such as a gift card for coffee, candy, or ice cream. Include two gift cards- one to use and one to share with someone they think would be a good referral for you. Staple your card to the certificates and be sure to casually inquire who received the referral treat.• Make a networking calendar of events for the rest of 2008. As a courtesy, share with your clients and prospects via email.• Develop a small list of targeted prospects and send them a direct mail series with a specific call to action. Postcards are a good bet.• If you’ve purchased a large mailing list but don’t have the staff for timely follow-up, consider mailing only 50 pieces at a time. It makes follow-up much more manageable.CLICK HERE FOR MORE
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