Posted by Richelle Shaw on December 15, 2008 at 1:38am
How are you screwing up social media opportunities???Here are 2 emails that were sent to me when someone wanted to use social media to get sales. Here's the problem, we don't have a relationship yet. Arghhhh, I want to know lots of you, but I never get the chance because instead of reaching out and making long lasting friendships, you see this opportunity to be selfish and not think about how you can help me.Before I bash, let me say that they did some things right. Here’s what they did right … the top one has an offer and a deadline – love that!But, I have no idea who www.daughternature.com is. Never bought from her before, don’t know why her name is daughternature… I want to buy but… I don’t trust her.***************************************************************************************************************Headline: Holiday Wholesale ShoppingDaughterNature.com - Your Wholesale Gift Store has sent you a message on Business Synergy NetworkHi Y'all!We all know times are tough and as wholesalers we already save you over 50% off 365 days a year.Until December 15th, we offer an additional 15% off on your purchases and we guarantee Christmas delivery if purchases are made no later than December 17th!At Check out, use 15% off coupon code: BSNValid Until December 15, 2008From our family to yours, we wish you a blessed and profitable 2009!*****************************************************************************************************************************The ad was direct to the point and if I knew that I would actually get my merchandise on time, I might go and browse. BUT once again, we do not have a relationship yet. She probably made some sales but no where what should could have if she would have made sure that I felt comfortable with her first.The Second Email....Here is what I like about this one – she genuinely asks about me in the headline. SO I thought... The headline made me open the email but… The headline is not connected to the message. Now, she pissed me off. I am like – what??? a sales message? When you use this headline why not ask them to answer a survey, find out if they have any one who needs a cell phone and then the sales pitch. Don’t trick someone into opening the email.******************************************************************************************************************************Headline: Could Use Your HelpBT Beverly has sent you a message on iseecolorHi there, I hope you are having a fun filled day. I also hope that if you know of anyone who would like to get a f ree wireless cell phone, or a big discount on the most popular ones, have them go to my online store at http://tig.mywirelessrep.com .I appreciate you taking the time to read my email, and I wish you all the best life has to offer you.SO I may be cursed for outing people using actually emails, but sometimes you can only get it if I actually show you.Now, are you signed up for the free Webinars on Tuesday?Why Black Businesses Are Struggling?Discover the Top 5 Reasons Why Blacks Don't Support Your Black Owned Business http://sistapreneurs.ning.com/forum/topics/why-black-businesses-areAre Your Holiday Sales Slow?Discover how to boost your business sales during the holidays!http://sistapreneurs.ning.com/forum/topics/are-your-holiday-sales-slowThey are FREE and it is an opportunity for us to SHOW you rather than TELL you. See you then!
This is actually a big issue in social media.
I just posted my first blog on this network and it is a similar topic.
If only we will take the time to know people, the rewards will be very much enjoyable!
I love the way you consider their good sides and their bad sides.
Very balanced.
Great post!
Comments
I just posted my first blog on this network and it is a similar topic.
If only we will take the time to know people, the rewards will be very much enjoyable!
I love the way you consider their good sides and their bad sides.
Very balanced.
Great post!
Regards
Marjorie