While Twitter is far from new, it is a new world to many business owners who have yet to tap into it, or tap into it successfully to build their networks. I’m sure you know the basics of what Twitter is, but if you don’t really have a sound gist, it’s a plug and play, real time vehicle for spreading a message through a network of people. Anyone can virtually create a Twitter account and with little effort have a smorgasbord of people within their Twitter network in a matter of minutes. Generating leads using Twitter is for the most part about leveraging a community of people that are interested in what you have to say and what you have to offer.
Twitter is a highly valuable resource for you if you are serious about building your brand, or growing your Network Marketing or Internet Marketing business and more importantly, if you value and realize the importance of building relationships. I don’t mean a tweet or re-tweet here and there, but I am talking a full on Twitter Strategy to get the maximum use out of the site and to maximize your time. I’m sure that you realize, or have been told that you must go where the people are and that you need to get your message to as many people as you can, in the least amount of time as possible, while being effective in the process. What is so impressive about Twitter is that you can do this for free! You can practice, test several methods and messages, you can mess up and it really doesn’t matter much because you don’t have to spend a fortune while you are practicing! But ultimately, your Twitter strategy has got to be sexy enough to attract followers!
You can literally be anywhere and be doing anything and stop and instantly send a tweet broadcast of your thought, message, promotion, contest, or whatever in just a few short minutes! Instead of being forced to publish massive blog posts every time you want to share something or make a point, you can instead send a Tweet!
SO HOW EXACTLY DO YOU USE TWITTER FOR LEAD GENERATION
Internet Marketers, Network Marketers and traditional businesses alike are successfully using Twitter to reach new and existing customers online, and to increase traffic to their websites. If you succeed in sharing relevant “tweets” (keyword being relevant) and increasing your list of followers, you will be able to start directing people off of twitter and into your lead generation process. You may want to boost blog subscribers, get more opt-ins to your list, more business partners, more customers, etc. Your Twitter strategy can potentially achieve all of the above if worked correctly!
Assuming you already have a Twitter account let’s get into some strategy stuff.
TWITTER CONTENT – WHAT TO TWEET ABOUT
One of the most important things to remember when tweeting is that the people following you are following you because they find what you post interesting for the most part. Nobody wants to follow someone who posts nothing but sales messages and re-tweets all day long and so you’ve got to be strategic and on purpose with your tweets.
It is great to add a personal touch and share photos, website links and stories of interest to you (that are not risqué or offensive) for more individualism and personalization and while the long term objective might be to gain new business partners and new customers, you have to always begin with the importance and value of relationship building in mind.
HOW TO GET MORE FOLLOWERS
The quickest way to grow your list of followers is to make the first move and start following your target people yourself, because many will follow you back either automatically almost straight away, or manually within a few days. You can always un-follow whoever doesn’t follow you back, so you will end up building yourself a large reciprocal following in a fairly short period of time.
You can find the right people to follow, based on what they are “tweeting” about, by using the Twitter Search Engine at www.search.twitter.com
Success on Twitter depends on how well you can reach targeted followers and your ability to tweet about things that people care about and will take the time to listen to/read.
Ultimately, you want to gain more followers, get them to your website or blog and then proceed to treat them just like every other lead in your recruiting funnel. Who knows, you could get lucky and never have to purchase another lead or online advertising campaign again!
Click here to learn how to really explode your network and your business using Twitter. Make it sexy and it will attract! Yes, the sexy rule applies to building a business as well!
Image(s): FreeDigitalPhotos.net
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