*Spending too much time on sites you enjoy and not fully evaluating whether or not that particular site is the most effective one for your efforts.
*Going onto a site for “work” and then running down rabbit holes getting
distracted by friends who may have posted something interesting or something that requires a
response.
*Not being able to properly define when it is more cost-effective to delegate certain social media responsibilities to someone else.
*Setting up a blog, Facebook, LinkedIn, or Twitter page and then not keeping it populated –consistency and fresh content are key.
*Forgetting that social media is about engaging in the conversation and not just about selling.
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