What the Heck is Content Marketing?
So, you learn email marketing, then comes social media marketing, followed by video marketing and the "fill-in-the-blank" marketing trends just keep coming, don't they?
Just when you thought you had it figured out, here comes Content Marketing.
I mean, we know we need content to communicate with potential and existing clients online, right?
But, what is it really? And more importantly, how can it help you grow your online coaching, consulting or speaking business?
Is it copy-writing, SEO or blogging?
Is it video marketing, article marketing and mastering social media or headlines?
Just what the heck is it and why should you care?
Content Marketing Demystified for speakers, authors and coaches
It's like the new "fill-in-the-blank" marketing term that makes you sound all smartish.
Yes! Content Marketing is all of that and more. But, mostly it's about strategy.
You'll find a lot of definitions of content marketing and pretty much all of them will center around the idea of creating quality content with the purpose of persuading a defined audience to buy from you - without being annoying and salesy.
Yes, you need good content, but there is something that most personality entrepreneurs (i.e. speakers, authors, coaches..etc) like you aren't told.
Newsflash! Most of the content marketing advice, articles and tips aren't for you...
Okay then who is it for?
It's easy to Google content marketing and find all kinds of eyeopening articles that show you how to grow your business with content.
But, it's also easy for busy entrepreneurs like you to get overwhelmed and confused by information you don't have the time, or resources to put into motion.
Much of the information you'll find is designed for content marketing nerds like me - content creators and strategists.
Breaking The Curse of the Busy Solo-preneur
Content Savvy & Successful Tip! Don't invest in copy-writing courses and templates if you know you hate to write.
It's just a waste of precious time and money.
I see this a lot. You become desperate, because your business is stalled due to lack of communication. You need to blog more and communicate with your list more.
You hate writing, but you know you need content.
So, you purchase a bunch of PLR and copy-writing products that aim to help make writing easy and fast. The problem is you still hate or lack the time to write, so that stuff you bought is just collecting dust on your hard drive.
As a result, many of us spend most of our time building million dollar hard-drives versus million dollar businesses.
It's really not your fault. You're just doing what you gotta do to move your business forward.
The key to breaking this curse and bad investments is to always keep a high level view of your business. Don't get lost in the details that matter, but you're not good at. This will help you to stay focused and keep you from burning out in areas you're passionate in, because you've over indulged in other stuff.
Trying to become an expert copywriter or marketing strategist when your gift is in teaching people public speaking, will undoubtedly have you feeling like you don't know what business in anymore.
What You Need to Know About Content + Marketing to Make Your Marketing Easier and More Effective...
Many entrepreneurs get caught up in trying to write killer headlines and cookie-cutter templates. But, in the hands of the busy entrepreneur it's just a recipe for overwhelm & mediocre pie.
I read this somewhere, and I can't find the post. But, a mantra you'll hear me talk about a lot is this...
Basically your content needs to do two things to be worth the time and resources you invest to create it.
If your content doesn't do these two things, you're wasting time & $$$
1. Provide the most relevant answer to the question your target audience is asking
2. Tie back to some clearly defined business objective
Content + Marketing is a formula that helps you master and monetize your message in a way that serves both your business and the informational needs of your target audience. It's not just about writing articles, its about creating the right content, for the right audience, in the right place at the right time.
Interested in Experiencing Content + Marketing in Action?
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