They surf and chat. Blog and bid. Upload, download, scan, browse, post,flame, IM, zap, and share. And, if there’s any time left, they maysqueeze in a game or two of Chicken Invaders. Today’s consumers are upto their earphones in ever-evolving technology. Nearly everything theyneed to find, view, hear, and know is a click away. So traditional mail(that thing that’s delivered to their doors) must be passé, right?Actually, no.
In fact, recent studies by the U.S. Postal Service and a number ofindependent research groups found that consumers — even heavy Internetusers — continue to view mail as a highly relevant and significant partof their lives. It provides a physical and tangible quality consumersfind lacking in their electronic communications. But that’s not all. Thestudies also showed that mail, working side by side with digital media,can have a substantial impact on the use of commercial Web sites.
The following insights demonstrate the power of linking mail with your Internet communications.
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