Well, we all know nothing lasts forever, remember when Myspace was the place to be? With all the recent hoopla surrounding Facebook’s recent IPO and lawsuit troubles, it kind of makes you wonder…is it reallygoing to be here to stay?
Now, I’m not one to judge but I do like to utilize my common sense on more than a regular basis and in my opinion, it just may NOT be.
Trust me when I tell you, I LOVE Facebook! I enjoy connecting with new and interesting people and hey…some of my best friends are Facebookers!
But how would it affect the way you do business if over time, Facebook’s popularity began to dwindle or one day…disappeared all together? Would your business and network survive?
I stumbled upon an interesting article on socialmediatoday.com, addressing this very topic which prompted me to write this post and take it a step deeper to challenge your thoughts today.
The point I’m trying to make…don’t put all your eggs in one basket (especially if the basket isn’t even yours to begin with.)
Far more than I wish to notice, I see some of my sister entrepreneurs creating their entirebrand existence, on Facebook. When I say entire existence, I mean, they don’t even have a website for their company.
Their Facebook page IS there website and has all the bells and whistles – eCommerce apps for people to shop directly from the page, full blown contact forms, product catalogs…the list goes on.
Now, for a business that is simply expandingtheir presence to reach their target audience on social networks, that’s cool, but when you choose to step into a risk that could literally KILL your business, that is an option you should NOT be willing to take.
You have got to start seeing the value of developing your own platform to brand your business.
You need to build a credible brand that creates trust with your customers
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