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You're kidding me, right? I just watched a video of someone introducing herself as a coach. Someone who coaches those who wish to present themselves in a more effective and professional manner. She claimed to have helped thousands to achieve success. What's wrong with this picture, you're probably asking? The problem is the coach needs coaching. 

I don't believe the hype nor will anyone who views this video. Sister Coach as she will be referred to, started her video by singing. She then pulsed and stated "As you can hear I'm not a singer." Sister Coach, the problem is neither are you an effective speaker! What's missing? She had all the props but not the product! She closed her eyes, jumped around, was inarticulate and laughed at inappropriate times. Yet, Sister Coach's purpose is to teach public speaking and etiquette. Go figure!

Now, Sister Coach don't become angry. I've addressed issues which might be impacting your business negatively. If you wish to effectively grow your business, you must be willing to accept constructive criticism. I'm not implying you aren't the Diva you are. I'm simply stating that even the fiercest diva sometimes need assistance!

Before leaping into any business. Do your research! Don't rely solely on family and friends for business advice. Unless, they have knowledge or expertise in your field. My suggestion, seek out experts in your chosen field. If you seek out family and friends choose persons whose advice you respect highly. Individuals who will be honest with you. Often those who love us will refrain from sharing constructive criticism for fear of causing disappointment, hurting or offending the recipient.

We're here at BBWO for the purpose of networking. Included in networking is the sharing and exchanging of information. Not only do I wish to put my best professional face forward. I wish the same for all BBWO members.

 ©2011 Lorraine Currelley.