Posted by Kimberly Ware on December 18, 2008 at 9:18pm
The holiday is an excellent way to keep in touch with your customers/clients. You can do this by sending a greeting card or post cards to people on your mailing list. You can also e-mail your holiday campaign to your clients.The concept of holiday marketing is to capture your customer’s interest and getting them to purchase your products. The following are some marketing tips that you can use to incorporate into your holiday marketing campaign: Offer Gift Cards/Coupons: You can offer holiday gift cards/coupons to your customers that offers special discounts and sales on your products and services.Have a holiday Catalog: For business owners that have products and services that can easily be incorporated with the holiday theme you can develop a holiday catalog or brochure. The holiday catalog or brochure can be used to offer holiday discounts and specials. This marketing tool can be mailed, or e-mailed., or incorporated into your website. I personally feel that on-line catalogs are the most cost effective way to go in a holiday marketing campaign.Notify you customers of special holiday store hours: You can offer special store hours for your customers that are most convenient for them to shop for your products, and services and gift opportunities for the holidays. Invite your customers to special event: This is a great way to pull your customers in and to offer them added bonuses at the event with small prizes, specials discounts and offers.Kimberly S. Ware is also a sought after speaker and the author of Heal My Wings: A Healing Guide for Women, Heal My Wings: A Healing Journal & Workbook, The Nia Trilogy, and The Natalie Series. You contact Kimberly Ware at info@kimberlyware.com. Her website address is www.kimberlyware.com.Offer holiday gift ideas to your customers: Incorporate your products and services as unique gift items for your clients and customers. Share holiday testimonials and success stories with your customers: This marketing tip can also be used by non-profit organizations in order to motivate various businesses and organizations to donate money for your special cause.For non-profit organizations you can share your new annual goal: You can show how past holiday fundraisers have been a success. The success stories can be tied with the new annual financials goals to show the urgency that is needed for the non-profit organization to help fulfill the needs of the community. Send out holiday newsletters with the yearly accomplishments: The newsletter can be done by e-mail or in print. They can be mailed out to your customers and/or clients to keep them posted on what is going on with your organization. Accomplishments mentioned in newsletters can also be a powerful tool to increase interests of your products and services.Following these simple tips can assist you in making your holiday marketing campaign for your business a true success. The key to a successful marketing campaign is to stay in contact with customers and clients and to keep them posted on any major news, events or changes that may occur with your business. Holiday marketing enables you to bridge communication between your business and your customers/clients.Kimberly S. Ware is also a sought after speaker and the author of Heal My Wings: A Healing Guide for Women, Heal My Wings: A Healing Journal & Workbook, The Nia Trilogy, and The Natalie Series. You contact Kimberly Ware at info@kimberlyware.com. Her website address is www.kimberlyware.com.
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