This has been a hot topic for so many entrepreneurs yet it is often a difficult one to grasp. I put together this three part series to better help you understand Niche Marketing. When you are operating your own business and have a passion for what you do, it becomes so easy to envision yourself selling your product or service to the masses.Even though it seems to be a great idea, it is really illogical. Trying to pursue your marketing efforts in this manner will cause you to loose focus because you won’t be able to establish a concrete plan due to not having an actual market to target.So how do you define your niche market?In my first business, it took me a while to figure out that I actually needed to define my niche market because I was sure, everyone would want my product. Once I finally realized that was not the case, I had to reevaluate my situation and start over from square one (Yes, start over. What, you didn’t know building a business is a never ending process?)First, you need to take some time to really determine who your product or service will benefit. For instance, the services and products I offer are designed to assist women entrepreneurs, so women entrepreneurs are my target market.Women entrepreneurs make up a large group in the entrepreneurial world so next, you would need to define your niche market within that group by breaking it down even further. You can start by deciding out of the products or services you provide, which has the most need or highest demand.Out of the many women entrepreneurs, my services and products are best suited for those who are seeking marketing training to learn how to build a business on a budget. So, now that I’ve discovered my niche market, I am now able to focus my marketing efforts on those specific women entrepreneurs.Finding your niche market will allow you to design a marketing plan more relevant to the specific audience you intend to serve. Thus helping you build a more efficient prospect list and give you a more receptive audience to introduce your business to. With this approach to marketing, you will find that you will have easier success at quickly generating exposure and sales in your business.Next Post: Where Do I Find My Niche Market? Part 2----------------------------------------------------------------------------------------------------------------------------------------Tamyka Washington is a Direct Sales business owner and has been marketing online for over 13 years. For more business building tips visit her website: www.theceomamma.com
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