Posted by Joyce Oladipo on December 14, 2008 at 1:30am
How Obama won The Presidential Election…Most of the newspaper in America has Obama advertising in it.And the ad’s always tells you everything you need to know about why he should win the election.He didn’t win because he’s the candidate of “change” or because he’s offering 95% of Americans a tax cut or because he’s an incredibly charismatic politician who’s mastered the art of soaring.The only reason he won is because HE IS A GOOD MARKETER.Well let me explain (Here is a truly fascinating MARKETING case study that you shouldn’t neglect studying, even if you don’t like politics).~~~~~~~~~~MARKETING CASE STUDY~~~~~~~~~~~~Obama’s team has created the most powerful marketing machine ever heard of.His message is everywhere and his PRIMARY objective is - LEAD GENERATION.When you click on any of Obama’s ad like the one that was on www.washingtonpost.com, you will be lead to a landing page where you are “squeezed” for your contact info before you can get any of the free “goodies.”Why?Well it’s because he want’s to build a list of supporters.Here is another excerpt from www.Salon.com about Obama’s marketing machine. Love this.~~~~~~~~~~Articles from Salon.com~~~~~~~~~~~Barack Obama’s super marketing machineHe knows your neighbourhood, your favourite products and even when you open your e-mail. How Obama is betting on vast, corporate-style voter outreach to win the White House.By Mike MaddenJuly 16, 2008 | WASHINGTON — About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end). But that’s just the beginning.You know, of course, that Obama has your e-mail address. You may not have realized that he probably also has your phone number and knows where you’re registered to vote — including whether that’s a house or an apartment building, and whether you rent or own. He’s got a decent estimate of your household income and whether you opened a credit card recently. He knows how many kids you’re likely to have and what you do for a living. He knows what magazines and catalogues you get and whether you’re more apt to get your news from cable TV, the local newspaper or online. And he knows what time of day you tend to get around to plowing through your in box and responding to messages.The 5 million people on Obama’s e-mail list are just the start of what political strategists say is one of the most sophisticated voter databases ever built. Using a combination of the information that supporters are volunteering, data the campaign is digging up on its own and powerful market research tools first developed for corporations, Obama’s staff has combined new online organizing with old-school methods of voter outreach to assemble a central database for hitting people with messages tailored as closely as possible to what they’re likely to want to hear. It’s an ambitious melding of corporate marketing and grassroots organizing that the Obama campaign sees as a key to winning this fall.~~~~~~~~~~~~END OF Article~~~~~~~I believe that by now Obama would have grown his list past 5 million because this articles was written in July this year.Because he had a list, he can email his supporters to vote with a click of a button. He can push more people, more quickly, easily and efficiently, to take action on his behalf, than any other politician, company or individual.So why did Obama won, it’s because HE was A GOOD MARKETER.So let learn from Obama, if you want to know what to create a cash surge in your business. You need to have your database in order. Compile ALL the information on your past and present clients, your prospects, PR contacts, strategic alliances, and entire sphere of influence and hub them in a common HUB, then use the information you’ve gathered to market your services.I use ACT to manage my database and it works fantastically.Excel is also another system but it has limited capabilities to maintain a database, It a basic tool for organizing basic info about your contacts.But it’s far better to start with that to stuff names and addresses into your desk drawer.Being a successful marketer requires identifying and leveraging your marketing assets.There is no better way of leveraging than leveraging your client database. These are a list of people who know, like and trust you…and could buy from you.So, if you want to win the game of marketing - if you want to dominate your local marketplace and quickly become the “obvious expert” in your area, you MUST start with building and utilizing an actionable database.Pay close attention to this quote from the article…“About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end).”This reveals three of the secrets to RELATIONSHIP building that are so crucial to effective marketing (and something the vast majority of business owners do incorrectly. Frequency is key.Big hugs to you...
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